Welcome!

IBM Cloud Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Stefan Bernbo

Blog Feed Post

Corporate Communications: "Learning How To Prioritise And Telling The Truth" May Be The Keys To Success

Tuesday 27 August, 2013
Networking group, Radius Business will get to grips with the subject of corporate communications at its next Blue Chip event, hosted at management consulting, technology and innovation firm, PA Consulting Group.

"News, insight and commentary from major organisations dominates the business news," said Radius Director, Patrick Voss, "but with an explosion in digital media, as well as an increasingly inter-connected global audience, how can large corporations have the most effective impact?"

An impressive list of speakers will be on hand to debate the issue at the Radius event on 3rd September. It includes Roger Mavity, author of two celebrated books on business and formerly CEO of Conran Group, Chairman of Citigate PR and CEO of Granada's Leisure Division. He believes that Chief Executives harm their cause by hiding behind platitudes and business jargon, rather than communicating with confidence and candour.

"CEOs' communications are often too much concerned with what might go wrong and not concerned enough with what might go right," he said. "Consequently they come across as guarded and defensive. When a CEO is brave enough to speak in plain English, with real honesty about the bad things as well as the good things, they will be trusted, and seen as a real leader not a corporate cipher."

Of course, communications from the CEO are just one element of corporate communications. For corporate communications teams, the range of channels available for communications has exponentially increased in the past few years.

"In an ever-growing environment of communications channels, commentators and participants need to decide where to focus and, crucially, where not to focus," says Mark Phillips, Director of Communications at BAE Systems. "You can control what you say but less what commentators (both professional and amateur) say about you. Being comfortable prioritising where to engage is a key skill for corporate communications teams and will become ever more important," he adds.

Other panellists at the event include Andrew Williams, Head of Digital Communications at Tesco, Mark Gallagher, Founder of communications consultancy, Pagefield and Nathan Page, social intelligence expert at PA Consulting Group.

"We are regularly asked how you can measure effectiveness of a corporate message in a world of social media," adds Nathan, "but what many communications functions don't realise is that as well as ways to track the impact your message is having, you are also able to track and analyse social media activity to predict in advance the mood and attitudes of your customers and key audiences. This gives firms the inside edge when planning communications to make sure their message resonates most effectively."

The Radius network allows people from all communities to engage and connect with like-minded but diverse individuals in a friendly, open and supportive business environment.

The guest list at its previous Blue Chip events has included leaders from IBM, Deutsche Bank, Microsoft, the Bank of England and the Foreign and Commonwealth Office. Guests have a chance to network after the panel discussion.

"We offer a space where people can take time out from their day-to-day role and think about things differently," said Patrick Voss. "This event aims to look specifically at corporate communications. At Radius we think having the confidence to be open and honest when communicating is the key."

- Ends -


Notes for Editors:

About Radius:

Radius helps individuals discover business opportunities by connecting their professional and personal networks and helps organisations show the business value of supporting a diverse and inclusive culture. It is aligned to the Lesbian, Gay, Bi-Sexual and Transgender (LGBT) and straight-ally communities. It aims to support them as they engage in business-focused environments to the mutual benefit of both the communities and the businesses and organisations for which they work.

www.radius-business.com

For more information please contact:

Patrick Voss
Director, Radius Business
T: +44 (0)7939 201933
E: patrick@radius-business.com

About PA Consulting Group:

We are an employee-owned firm of over 2,500 people, operating globally from offices across North America, Europe, the Nordics, the Gulf and Asia Pacific.

We are experts in energy, financial services, life sciences and healthcare, manufacturing, government and public services, defence and security, telecommunications, transport and logistics.

Our deep industry knowledge together with skills in management consulting, technology and innovation allows us to challenge conventional thinking and deliver exceptional results with lasting impact.

www.paconsulting.com

Media:


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

IoT & Smart Cities Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...