Welcome!

IBM Cloud Authors: Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski, Liz McMillan

News Feed Item

Alinean Launches Free ROI Calculators for Sales, Marketing and IT

New ValueStory Calculators help executives benchmark and improve key spending and performance

ORLANDO, Fla., Oct. 1, 2013 /PRNewswire/ -- Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, today announced the release of free return on investment (ROI) calculators for its ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance.

The free ValueStory ROI Calculators include:

  • Marketing Calculator – analyzes marketing strategies and spending versus competitive benchmarks, and delivers financial calculators to help in campaign planning and driving better marketing effectiveness
  • Sales Efficiency and Effectiveness Calculator – assesses current Sales spending and practices, quantifying current costs and the financial benefits of various best practice improvements
  • Downtime Calculator – quantifies the current cost of downtime on revenue, business processes and productivity, and the benefits achievable via improved availability.

"Today's B-to-B executive is budget constrained and risk adverse. They are much more careful in how they prioritize and justify purchases and investments," says Jim Ninivaggi, Director of the Sales Enablement Strategies practice at SiriusDecisions. "Value actualization tools, like those offered within Alinean's ValueStory app, help these executives uncover opportunities and quantify the financial impacts of various improvements."

Each ROI Calculator contains research from leading analyst firms including IDC and SiriusDecisions, as well as assessment and performance benchmarks aggregated and constantly refreshed from the ValueStory community of users.

The ValueStory App and ROI Calculators are available for free download from the Apple App Store, for use directly by executives to assess and improve performance, or by sales professionals and consultants to help prospects understand current issues and drive improvements. Additional free ROI Calculators will be made available each month to registered users.

Customized versions of these ValueStory ROI Calculators are available from Alinean for specific B2B vendor sales and marketing initiatives. Alternatively, B2B solution providers can leverage the ValueStory Builder to self-customize and publish versions of these ROI Calculators for sales rep / channel partner use.

"As a solution provider, you need to deliver meaningful value messaging, compelling insights, and credible financial justification in each sales and marketing conversation," says Tom Pisello, the ROI Guy and CEO / founder of Alinean.  "Solution providers can easily leverage the free ROI Calculators and database of management, spending and best practice benchmarks as a foundation to create their own customized value-selling and marketing tools."

Alinean
Alinean empowers B2B vendors to better connect, engage and sell to today's economic-focused buyer via the development and delivery of interactive value selling and marketing tools. Alinean-powered value storytelling, financial justification, ROI / TCO tools create more compelling value-based conversations and proposals — generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.

http://www.alinean.com

SOURCE Alinean

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...