Welcome!

IBM Cloud Authors: Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Elizabeth White, Pat Romanski

Blog Feed Post

Liverpool-based Pareto Global Associates Agree Customer Engagement a Hot Trend for Direct Marketers

Monday 4 November, 2013
The 2013 DMA Awards show that businesses are focusing more and more on direct engagement activities. Cyril Williams of Pareto Global Associates explains why the latest trend to engage in more direct one-to-one marketing activity is ineluctable.

With the Direct Marketing Association (DMA) Awards 2013, a trend for direct marketers to put emphasis on engagement rather than response becomes clear (ashdowngroup.com). “The personalised one-to-one approach makes all the difference in today’s advertising jungle”, says Cyril Williams, Managing Director of Pareto Global Associates. This year, a record number of businesses have entered the DMA Awards. There is an extensive competition for the most desired prices, with 51 firms battling it out in 37 different categories to collect the DMA Awards Grand Prix (ashdowngroup.com).

OgilvyOne London, DMA Awards Grand Prix winner in 2012, is at the front of the field with 22 nominations for campaigns for IBM, Public Health England and Beyond Dark, followed by LIDA with 18 and Creator with 13 nominations. Director and screen writer Stephen Pollakoff is this year’s chair of the DMA Awards judging panel (ashdowngroup.com).

“It is amazing to see such excitement and this new approach towards direct marketing,” says Cyril Williams of Pareto Global Associates. “The businesses participating in the DMA Awards have understood how crucial it is to engage with consumers in order to get ahead of competitors,” adds Cyril Williams. Mark Runacus, Director at Karmarama explains, “It’s now time to redefine the meaning of direct marketing” (ashdowngroup.com).

In a slowly growing economy consumers often think twice before making a purchase. “People look to receive value for their hard earned money and therefore the reputation of a brand and the customer experience before the purchase play an important role,” explains Cyril Williams of Pareto Global Associates. “You can call it the customer journey,” continues Cyril Williams. Alongside mass advertisement and social media channels, Cyril Williams believes that the direct face-to-face approach is the most personal one and makes all the difference to the customer. “Yes, direct marketing leads to direct responses, and along the way they appreciate the direct engagement with people,” insists Cyril Williams.

Mark Runacus says: “The 2013 Awards will be hotly contested by one of the strongest fields we have seen for many years.” The winners of the DMA Awards Grand Prix will be announced at the Awards Ball at Old Billingsgate in the City of London on Tuesday, 3rd December 2013.


Cyril Williams of Pareto Global Associates is looking forward to the results. The direct sales and marketing firm is situated in Liverpool and their clients have recognised the importance of direct customer engagement. Pareto Global Associates’ sales force represents the company’s clients and builds strong, long-lasting relationships with potential customers. Crucial feedback is forwarded to Pareto Global Associates’ clients within the same day, so action can be taken immediately. The direct sales and marketing firm is now preparing to expand into further markets.

Source:
http://www.ashdowngroup.com/news/dma-direct-marketing-shifts-from-respon...

Media:


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

IoT & Smart Cities Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...