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The Smartphone is the Consumer Power Tool for Christmas Shopping

Scandit Helps Businesses Make it Easy for Consumers to get Their Last-Minute Holiday Purchasing Accomplished

San Francisco & Zurich, December 19, 2013 - With Christmas just around the corner, many consumers are scrambling to get their holiday shopping finished - or in some cases started. With smartphones almost ubiquitous, consumers have a powerful tool at their fingertips to help meet the impending deadline. Scandit, developer of software-based barcode scanning and data capture technology for smartphones, tablets and wearable computing devices, powers a wide variety of apps that enrich the holiday shopping experience and help consumers accomplish their gift purchasing goals.

Smartphones and tablets have changed the nature of holiday shopping. From the ability to shop from almost anywhere, interact directly with products to learn more about them by using a barcode scanner in-store, compare prices and read reviews on the fly, mobile devices are putting consumers in control. Businesses that are providing consumers with ways to make their lives easier amid the holiday rush are the ones that are positioned to drive customer satisfaction, and, in the case of retailers, sales.

Scandit works with many businesses that are making it easier for consumers to interact with products this holiday season with their mobile offerings. The following apps are powered by Scandit:

  • Cor.kz - for reviews and suggestions on the best wines for the holidays

  • Fetch Rewards - for securing coupons and loyalty discounts on groceries

  • Out of Milk - for making holiday shopping lists

  • PriceRythm - for product comparisons and smarter purchasing decisions

  • Shopkick - for unlocking in-store deals and building loyalty points toward rewards

"Consumers should capitalize on mobile during the holidays. Their smartphones and tablets can provide product information, prices and reviews on the fly," said Samuel Mueller, CEO of Scandit. "Businesses that offer apps to consumers that make it easier for them to shop and compare from home or in-store are well positioned for the holidays and beyond."

About Scandit
Scandit enables retail, manufacturing and logistics businesses to maximize operational performance and drive new revenue streams via enterprise-grade barcode scanning, OCR and data capture software for smartphones, tablets and wearable devices. With over 10,000 licensees in more than 80 countries, Scandit's mobile scan technology and associated cloud services is the platform of choice for many of the world's most prestigious brands including Ahold, Saks 5th Avenue, Capital One, Homeplus (Tesco), Nasa, Bayer and Coop, empowering consumers and employee use cases ranging from self-checkout, mobile shopping and mobile point of sale to inventory management and asset tracking. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture) and developments in the "Internet of Things" arena to deliver ground-breaking identification and data capture applications to customers.

For more information visit: www.scandit.com.

Further information:
Ascendant Communications
E-mail for US & Europe: scandit@ascendcomms.net
Tel: +44 (0) 208 334 8041(Europe) and +1 508 498 9300 (US)

Source: RealWire

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