|By Business Wire||
|January 24, 2014 08:43 AM EST||
Research and Markets (http://www.researchandmarkets.com/research/fptb95/global_smart) has announced the addition of the "Global Smart Process Application Market 2014-2018" report to their offering.
The analysts forecast the Global Smart Process Application Management market to grow at a CAGR of 17.88 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing focus on real-time decision making. The Global Smart Process Application Management market has also been witnessing the increasing demand for advanced analytics platforms. However, the operational challenges stemming from a multi-vendor approach could pose a challenge to the growth of this market.
Key vendors dominating this space are EMC Corp., IBM Corp., OpenText Corp., and Pegasystems Inc.
Other vendors mentioned in the report are Appian Corp., Cordys B.V., RedPrairie Corp. Kanna Software Inc., Kofax Inc., Lexmark International Inc., OpenText Corp., Onit Inc., Pegasystems Inc., Salesforce.com Inc., and SAP AG.
Commenting on the report, an analyst from the team said: The increasing demand for advanced analytics solutions is a new trend being witnessed in the Global Smart Process Application market. Advanced analytics helps companies better understand the data generated through various sources and use this understanding to gain insights into consumer behavior. These insights help companies deal with a wide range of areas that have significant potential to enhance operational success. They also provide companies with a better understanding about why users buy a particular application. Using these insights, companies can create customer-driven marketing strategies by optimizing advertisement-generated interactions. The top management in organizations has also started using predictive and content analytics for developing insights about the threats and customer preference.
For more information visit http://www.researchandmarkets.com/research/fptb95/global_smart
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