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Top CMOs Unite With Leading Advertising, Publishing, Digital, and Technology Executives During the 2014 Annual Bowling for Breastcancer.org Fundraiser at Lucky Strike Manhattan

Event Expected to Bring Together Record Numbers, Significantly Add to the $1.8 Million Raised to Date

NEW YORK, NY -- (Marketwired) -- 01/31/14 -- Thursday, February 13 will celebrate the fifth consecutive year when thousands of individuals across New York's interconnected advertising, publishing, and digital marketing space unite to bowl, raising awareness and funding for www.Breastcancer.org, the leading online resource for breast health and breast cancer information and support. To date, the Bowling for Breastcancer.org program has raised more than $1.8M US, supporting major Breastcancer.org initiatives: Spanish website translation, technology upgrades, and Breastcancer.org's global prevention program.

As awareness of Bowling for Breastcancer.org has grown, it has become the first "must-attend" fundraiser of the year, complete with a key partnership with The CMO Club and its CMO Club Cares Program (www.thecmoclub.com). This year's event participants will include many of the organization's established supporters alongside some very prominent new ones. Based on the club members' overwhelming interest and support of the cause, The CMO Club has brought CMOs right to the lanes as a way to attract agency, publisher, and technology company interest, helping to secure significant funding for Breastcancer.org.

According to Richy Glassberg, Medialets COO, Breastcancer.org Board Member, and NYC Bowling for Breastcancer.org event founder and co-chair, this year's Bowling for Breastcancer.org event is hoping to exceed previous years' goals. "The CMO Club founder Pete Krainik has brought CMOs right to the lanes as a unique way to secure participant interest at higher, more beneficial levels. This year, in addition to an opportunity to engage directly with CMOs during a private pre-event cocktail, sponsors of the event will also be able to network throughout the evening with at least one CMO who will participate as a member of their bowling team. We are also bringing back our successful lunches of a lifetime auction. People can actually bid on 30-minute engagement meetings with attending CMOs when auctioned off later in the evening. For example, we are pleased to announce that Rishad Tobaccowala, Chair Digitas LBi and Razorfish at Publicis Groupe will be a part of this year's auction."

The CMO Club Founder Peter Krainik stated, "Securing support from prominent CMOs across our member base of over 800 was effortless. The CMO Club's mission is to provide a platform for peer-based problem solving and support, and breast cancer affects all of us directly or indirectly. When members learned about the event, many raised their hands immediately in support. Proudly, over a dozen chief marketing officers have agreed to serve as team leaders and will bowl with their digital advertising partners."

Bowling for Breastcancer.org will host senior marketing executives from The CMO Club, including members representing Time Warner Cable, JP Morgan, La Prairie, The Camuto Group, Chase, Unique Photo, Tough Mudder, WWE, Warner Brothers, Thomson Reuters and IBM, among others.

Glassberg added, "We are also proud to announce our current, dedicated sponsors, including 4INFO, A+E Networks, AMC, AOL, BlastPR, comScore, Dstillery, FOX, GfK MRI, GSN, Jumpstart Automotive Group, Krux, Mailonline, Medialets, MediaLink LLC, Millennial Media, NBCU, Nielsen, PlaceIQ, Remedy Health, Resonate Insights, RocketFuel, Simulmedia, Tremor Media, Turner Broadcasting, Viacom Media Networks, Weight Watchers, [x+1] and Yahoo!."

Breastcancer.org is thrilled by the outpouring of support and the continued success of the New York event. Hope Wohl, CEO, Breastcancer.org, explained, "As a nonprofit organization, we rely on fundraising events such as Bowling for Breastcancer.org to sustain the organization so we can better deliver on our mission. These contributions fund critical programs that reach people affected by breast cancer in a meaningful, necessary, and respectful way." Continued Wohl, "It's a privilege and honor to be engaged in such immensely important work."

To participate in the event, learn how to become a sponsor, or join the conversation, please visit www.BowlingforBreastcancer.org.

About Breastcancer.org:
Breastcancer.org is the leading resource for breast health and breast cancer information and support, with more than 7,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 15 million visits each year.

About The CMO Club (www.thecmoclub.com):
Created for the unique purpose of bringing Chief Marketing Officers and senior marketing executives together in an environment of openness and contribution that enables them to become better at what they do and leverage the access, insight and power of an engaged group of CMOs. This club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first digital network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has over 800 members.

Media Contact:
Belinda Martin
bmartin@breatcancer.org
917.816.0909

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