Welcome!

Websphere Authors: Kevin Benedict

News Feed Item

iSIGN Media and POS Canada Partner to Merge Mobile and Cash Register Data

TORONTO, ONTARIO -- (Marketwired) -- 02/10/14 -- iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce that it has reached an agreement with POS Canada ("POS") to develop a mutual solution that will integrate mobile messaging with point-of-sale data.

The joint solution will be available with POS equipment for use in the hospitality channel, helping close the loop between mobile messaging and final purchase information - in real time. Retailers, advertisers and brands will now be able to take advantage of iSIGN's proximity messaging power, enhanced with real-time transactional data at any location that is equipped with an iSIGN Smart Antenna.

This unique and exclusive collaboration will enable an instant measurement of return on investment and provide insight into consumer opt-ins and ad downloads, along with resulting purchases from mobile advertisements and offers.

The resulting clean and anonymous raw data gathered from each location will be forwarded to iSIGN's data partners for parsing, resulting in preferential and predictive data. The marriage of mobile-messaging data with point-of-sale data will be available to all existing and future clients of POS, and will be exclusive to all POS solutions. It is expected that the value of this combined data will be substantially higher for brands than that of mobile data on its own.

This data will also be available for sale to researchers, marketers and analytic institutions. iSIGN expects that its future data sales will generate a higher sales price than generated by its current data sales.

Both companies look forward to implementing this exclusive mobile/point-of-sale data solution to all of their mutual sales channels.

iSIGN and POS Canada will be jointly present March 2 to 4, 2014 at the Canadian Restaurant and Foodservices Association Show, taking place in Toronto, to introduce and promote this timely and unique solution to the estimated 11,000 attendees and exhibitors.

iSIGN will be introducing and promoting this solution at the Digital Signage Expo 2014 in Las Vegas beginning February 12, 2014.

"Proximity messaging to mobile devices merged with a retailers' point-of-sale system is the 'Holy Grail' of business intelligence data," said Alex Romanov, iSIGN's Chief Executive Officer. "With this new joint solution, retailers and businesses can now instantly receive feedback for their advertising in real time, helping them to gauge shopper's wants and needs and measure resulting purchases, which will help them further personalize future offers."

About iSIGN Media

Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com

About POS Canada

POS Canada is a privately held Canadian company and has traditionally supplied the high-end corporate hospitality and retail industry with leading edge point-of-sale hardware and software. POS Canada is a full service provider of advanced technology support services, system customization, installations and ongoing systems support and customer education. Over the years, POS has grown from a small firm to a full service value added re-seller with direct offices in Toronto and Ottawa, Ontario and Calgary, Alberta, Canada. POS also maintains a dealer network providing coverage throughout Canada as well as parts of the United States and is one of the leading distributors in Canada of hospitality and retail point-of-sales systems supporting clients across Canada.

Forward-Looking Statements

This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2013 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.

Contacts:
Media contacts:
Emily Storz
SSPR
267-758-2642 (direct)
609-351-3592 (mobile)
estorz@sspr.com

Vanessa Horwell
ThinkInk Communications LLP
305 749 5342, extension 232
vanessa@thinkinkpr.com

Company contacts:
Alex Romanov
iSIGN Media
alex@isignmedia.com

Bruce Henderson
POS Canada
BHenderson@poscanada.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.