|By Business Wire||
|March 11, 2014 01:03 PM EDT||
Research and Markets (http://www.researchandmarkets.com/research/v25kll/global_predictive) has announced the addition of the "Global Predictive Analytics Market 2014-2018 with IBM, SAP, SAS Institute & TIBCO Software Dominating" report to their offering.
The Global Predictive Analytics market to grow at a CAGR of 30% for 2014-2018.
The cloud is fast becoming an important option for purchasing and deploying the software. Enterprises are increasingly investing in cloud-based offerings for their operational systems. A cloud-based deployment allows the embedding of predictive analytics in the solution. The target systems can be custom or packaged solutions and can be delivered in the cloud or on-premises. Cloud-based deployment is also used to embed 'customer churn' predictions in cloud-customer relationship management.
The solutions based on cloud-based predictive analytics are well established in customer relationship management, human resources, and marketing. In addition, cloud-based predictive analytics is also used in the decision-making process and is known as Decision as a Service. Furthermore, the cloud empowers enterprises to deliver elastic computing power for building predictive analytics models.
According to the report, one of the major growth drivers in the market is the increasing need of enterprises to remain competitive in the market, which they achieve by implementing predictive analytics in their business processes.
Further, the report states that one of the major challenges is lack of awareness. It is often observed that enterprises are not aware of the potential benefits of implementing predictive analytics in their business processes.
Key vendors dominating this market space are:
- IBM Corp.
- SAP AG
- SAS Institute Inc.
- TIBCO Software.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
For more information visit http://www.researchandmarkets.com/research/v25kll/global_predictive
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