|By Marketwired .||
|March 24, 2014 08:30 AM EDT||
MAYNARD, MA -- (Marketwired) -- 03/24/14 -- Kaon Interactive, a leading provider of interactive 3D product marketing applications, today announced the launch of the world's only cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without re-development fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of re-creating and maintaining interactive 3D product applications on multiple platforms, ensuring that these engaging experiences ALWAYS work and are delivered into the hands of prospects, customers, sales teams, channel partners and marketing professionals, regardless of their geography or device.
Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices. Less obvious is the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period.
"While many marketers often budget for the initial development of the application, they often don't consider the hidden costs associated with maintenance due to platform/browser and operating system upgrades and bug fixes," said Gavin Finn, president and CEO of Kaon Interactive. "In 2013 alone, there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications. This is one of the reasons that 25% of B2B business apps are deleted after their first use, and that after only 90 days just 35% of the typical B2B app's users are still active. The Kaon ADN is not only changing the way interactive product content can be used (by anyone, at anytime and always up to date) but it also ensures that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes."
"From the management of the interactive application, to getting it into the right people's hands, the Kaon ADN is a true game changer," said Mark Tarantelli, Global Director of Sales Enablement Tools at Schneider Electric's IT Business. "Everything is automated, alleviating device compatibility issues and extending our reach across the globe to everyone who needs it. It has truly made my life a lot easier."
The Kaon Application Delivery Network offers the following:
Reuse of Interactive Content Across Platforms, Countries, Languages
With the Kaon ADN, marketers are able to eliminate the need to migrate or re-create interactive content when moving from one operating system or browser to another, better leveraging their initial investment. The Kaon ADN enables a "create once, use everywhere" approach to interactive 3D product applications. This allows for applications to be re-used across all devices, saving marketers significant re-creation costs and reducing time to market. Kaon's innovative database-driven design provides companies with the unique capability to create multiple language translations within the same application, and quickly and cost effectively deliver international versions of their applications.
The Kaon Share Card: On-Demand, Universal Access; Automatic Updates
The Kaon ADN now allows a company's marketing, sales, customers, and partners quick and easy access to interactive 3D product applications via the Kaon Share Card. Applications are continuously updated to support new operating systems, devices and web browsers, ensuring that the application will ALWAYS work. Kaon's 3D Product Models, interactive solution stories and collateral are updated without a trip to the app store. Users interact with the most relevant digital products, messaging and content every time.
Social Sharing: A Single URL for Everyone
Using the Kaon Share Card, marketers can easily and quickly share their interactive application on all platforms (i.e. Android, iOS, Kindle, Mac/Windows laptop/desktop, web) from one universal URL. The Kaon Share Card recognizes the user's device and geography and directs them to the appropriate iTunes App Store, the Google Play Marketplace, the Chrome Web Store or to launch the application directly within their modern web browser. By clicking on the social media buttons within the Kaon Share Card, companies can post social media links that drive people directly to their interactive applications, or to specific sections within the applications, such as a particular 3D Product Model.
Measure Engagement and Impact
The Kaon ADN includes powerful analytics for measuring all aspects of user engagement and real insight into the effectiveness of 3D Product Models and interactive storytelling applications. Analytics are tracked both online and offline across all devices, allowing marketers to understand how frequently people use their applications, what sections they experience, and what content is of interest to them. This insight gives marketers actionable tools to refine their messages.
Kaon's award winning interactive 3D product marketing applications seamlessly weave together compelling virtual 3D Product Models (which look and behave exactly like the actual products), 3D virtual environments, panoramas, flow diagrams, videos, embedded marketing collateral, and presentations in a branded digital environment. The self-driven, non-linear user engagement results in a personalized experience every time, creating a relevant transfer of knowledge to each individual within the buying cycle. When deployed on the Kaon ADN, these engaging demonstrations of complex products and solutions become immediately accessible to everyone, on the device most relevant to them -- including tablets, web browsers, laptops, desktops, phones, and Kaon v-OSK® MT touch screen appliances.
About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548523
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548490
Red Javelin Communications
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 29, 2015 10:30 AM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 29, 2015 10:15 AM EDT Reads: 407
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 29, 2015 09:30 AM EDT Reads: 836
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Aug. 29, 2015 08:45 AM EDT Reads: 569
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Aug. 29, 2015 08:45 AM EDT Reads: 164
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 29, 2015 07:45 AM EDT Reads: 117
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Aug. 28, 2015 07:45 PM EDT Reads: 190
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 28, 2015 06:00 PM EDT Reads: 317
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Aug. 28, 2015 05:30 PM EDT Reads: 409
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Aug. 28, 2015 03:45 PM EDT Reads: 172
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater.
Aug. 28, 2015 02:00 PM EDT
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Aug. 28, 2015 12:00 PM EDT Reads: 203
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 28, 2015 03:00 AM EDT Reads: 360
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 28, 2015 12:30 AM EDT Reads: 357
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 114
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 544
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 474
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,561
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Jul. 30, 2015 02:30 PM EDT Reads: 274
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 30, 2015 12:00 PM EDT Reads: 2,218