|By Marketwired .||
|March 24, 2014 08:30 AM EDT||
MAYNARD, MA -- (Marketwired) -- 03/24/14 -- Kaon Interactive, a leading provider of interactive 3D product marketing applications, today announced the launch of the world's only cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without re-development fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of re-creating and maintaining interactive 3D product applications on multiple platforms, ensuring that these engaging experiences ALWAYS work and are delivered into the hands of prospects, customers, sales teams, channel partners and marketing professionals, regardless of their geography or device.
Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices. Less obvious is the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period.
"While many marketers often budget for the initial development of the application, they often don't consider the hidden costs associated with maintenance due to platform/browser and operating system upgrades and bug fixes," said Gavin Finn, president and CEO of Kaon Interactive. "In 2013 alone, there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications. This is one of the reasons that 25% of B2B business apps are deleted after their first use, and that after only 90 days just 35% of the typical B2B app's users are still active. The Kaon ADN is not only changing the way interactive product content can be used (by anyone, at anytime and always up to date) but it also ensures that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes."
"From the management of the interactive application, to getting it into the right people's hands, the Kaon ADN is a true game changer," said Mark Tarantelli, Global Director of Sales Enablement Tools at Schneider Electric's IT Business. "Everything is automated, alleviating device compatibility issues and extending our reach across the globe to everyone who needs it. It has truly made my life a lot easier."
The Kaon Application Delivery Network offers the following:
Reuse of Interactive Content Across Platforms, Countries, Languages
With the Kaon ADN, marketers are able to eliminate the need to migrate or re-create interactive content when moving from one operating system or browser to another, better leveraging their initial investment. The Kaon ADN enables a "create once, use everywhere" approach to interactive 3D product applications. This allows for applications to be re-used across all devices, saving marketers significant re-creation costs and reducing time to market. Kaon's innovative database-driven design provides companies with the unique capability to create multiple language translations within the same application, and quickly and cost effectively deliver international versions of their applications.
The Kaon Share Card: On-Demand, Universal Access; Automatic Updates
The Kaon ADN now allows a company's marketing, sales, customers, and partners quick and easy access to interactive 3D product applications via the Kaon Share Card. Applications are continuously updated to support new operating systems, devices and web browsers, ensuring that the application will ALWAYS work. Kaon's 3D Product Models, interactive solution stories and collateral are updated without a trip to the app store. Users interact with the most relevant digital products, messaging and content every time.
Social Sharing: A Single URL for Everyone
Using the Kaon Share Card, marketers can easily and quickly share their interactive application on all platforms (i.e. Android, iOS, Kindle, Mac/Windows laptop/desktop, web) from one universal URL. The Kaon Share Card recognizes the user's device and geography and directs them to the appropriate iTunes App Store, the Google Play Marketplace, the Chrome Web Store or to launch the application directly within their modern web browser. By clicking on the social media buttons within the Kaon Share Card, companies can post social media links that drive people directly to their interactive applications, or to specific sections within the applications, such as a particular 3D Product Model.
Measure Engagement and Impact
The Kaon ADN includes powerful analytics for measuring all aspects of user engagement and real insight into the effectiveness of 3D Product Models and interactive storytelling applications. Analytics are tracked both online and offline across all devices, allowing marketers to understand how frequently people use their applications, what sections they experience, and what content is of interest to them. This insight gives marketers actionable tools to refine their messages.
Kaon's award winning interactive 3D product marketing applications seamlessly weave together compelling virtual 3D Product Models (which look and behave exactly like the actual products), 3D virtual environments, panoramas, flow diagrams, videos, embedded marketing collateral, and presentations in a branded digital environment. The self-driven, non-linear user engagement results in a personalized experience every time, creating a relevant transfer of knowledge to each individual within the buying cycle. When deployed on the Kaon ADN, these engaging demonstrations of complex products and solutions become immediately accessible to everyone, on the device most relevant to them -- including tablets, web browsers, laptops, desktops, phones, and Kaon v-OSK® MT touch screen appliances.
About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548523
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548490
Red Javelin Communications
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
Apr. 24, 2015 08:00 PM EDT Reads: 1,296
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Apr. 24, 2015 05:30 PM EDT Reads: 2,954
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
Apr. 24, 2015 03:00 PM EDT Reads: 1,449
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
Apr. 24, 2015 03:00 PM EDT Reads: 1,746
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Apr. 24, 2015 03:00 PM EDT Reads: 1,312
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 24, 2015 03:00 PM EDT Reads: 4,376
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
Apr. 24, 2015 02:30 PM EDT Reads: 1,689
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
Apr. 24, 2015 02:00 PM EDT Reads: 1,463
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 24, 2015 01:00 PM EDT Reads: 2,456
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Apr. 24, 2015 01:00 PM EDT Reads: 1,860
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
Apr. 24, 2015 12:00 PM EDT Reads: 1,608
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Apr. 24, 2015 12:00 PM EDT Reads: 2,672
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Apr. 24, 2015 12:00 PM EDT Reads: 2,276
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
Apr. 24, 2015 12:00 PM EDT Reads: 1,788
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
Apr. 24, 2015 11:30 AM EDT Reads: 2,483
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
Apr. 24, 2015 11:00 AM EDT Reads: 1,701
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
Apr. 24, 2015 11:00 AM EDT Reads: 1,376
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
Apr. 24, 2015 11:00 AM EDT Reads: 1,588
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
Apr. 24, 2015 11:00 AM EDT Reads: 2,475
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Apr. 24, 2015 11:00 AM EDT Reads: 2,046