|By Marketwired .||
|March 24, 2014 08:30 AM EDT||
MAYNARD, MA -- (Marketwired) -- 03/24/14 -- Kaon Interactive, a leading provider of interactive 3D product marketing applications, today announced the launch of the world's only cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without re-development fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of re-creating and maintaining interactive 3D product applications on multiple platforms, ensuring that these engaging experiences ALWAYS work and are delivered into the hands of prospects, customers, sales teams, channel partners and marketing professionals, regardless of their geography or device.
Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices. Less obvious is the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period.
"While many marketers often budget for the initial development of the application, they often don't consider the hidden costs associated with maintenance due to platform/browser and operating system upgrades and bug fixes," said Gavin Finn, president and CEO of Kaon Interactive. "In 2013 alone, there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications. This is one of the reasons that 25% of B2B business apps are deleted after their first use, and that after only 90 days just 35% of the typical B2B app's users are still active. The Kaon ADN is not only changing the way interactive product content can be used (by anyone, at anytime and always up to date) but it also ensures that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes."
"From the management of the interactive application, to getting it into the right people's hands, the Kaon ADN is a true game changer," said Mark Tarantelli, Global Director of Sales Enablement Tools at Schneider Electric's IT Business. "Everything is automated, alleviating device compatibility issues and extending our reach across the globe to everyone who needs it. It has truly made my life a lot easier."
The Kaon Application Delivery Network offers the following:
Reuse of Interactive Content Across Platforms, Countries, Languages
With the Kaon ADN, marketers are able to eliminate the need to migrate or re-create interactive content when moving from one operating system or browser to another, better leveraging their initial investment. The Kaon ADN enables a "create once, use everywhere" approach to interactive 3D product applications. This allows for applications to be re-used across all devices, saving marketers significant re-creation costs and reducing time to market. Kaon's innovative database-driven design provides companies with the unique capability to create multiple language translations within the same application, and quickly and cost effectively deliver international versions of their applications.
The Kaon Share Card: On-Demand, Universal Access; Automatic Updates
The Kaon ADN now allows a company's marketing, sales, customers, and partners quick and easy access to interactive 3D product applications via the Kaon Share Card. Applications are continuously updated to support new operating systems, devices and web browsers, ensuring that the application will ALWAYS work. Kaon's 3D Product Models, interactive solution stories and collateral are updated without a trip to the app store. Users interact with the most relevant digital products, messaging and content every time.
Social Sharing: A Single URL for Everyone
Using the Kaon Share Card, marketers can easily and quickly share their interactive application on all platforms (i.e. Android, iOS, Kindle, Mac/Windows laptop/desktop, web) from one universal URL. The Kaon Share Card recognizes the user's device and geography and directs them to the appropriate iTunes App Store, the Google Play Marketplace, the Chrome Web Store or to launch the application directly within their modern web browser. By clicking on the social media buttons within the Kaon Share Card, companies can post social media links that drive people directly to their interactive applications, or to specific sections within the applications, such as a particular 3D Product Model.
Measure Engagement and Impact
The Kaon ADN includes powerful analytics for measuring all aspects of user engagement and real insight into the effectiveness of 3D Product Models and interactive storytelling applications. Analytics are tracked both online and offline across all devices, allowing marketers to understand how frequently people use their applications, what sections they experience, and what content is of interest to them. This insight gives marketers actionable tools to refine their messages.
Kaon's award winning interactive 3D product marketing applications seamlessly weave together compelling virtual 3D Product Models (which look and behave exactly like the actual products), 3D virtual environments, panoramas, flow diagrams, videos, embedded marketing collateral, and presentations in a branded digital environment. The self-driven, non-linear user engagement results in a personalized experience every time, creating a relevant transfer of knowledge to each individual within the buying cycle. When deployed on the Kaon ADN, these engaging demonstrations of complex products and solutions become immediately accessible to everyone, on the device most relevant to them -- including tablets, web browsers, laptops, desktops, phones, and Kaon v-OSK® MT touch screen appliances.
About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548523
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548490
Red Javelin Communications
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 30, 2017 08:00 AM EDT Reads: 4,579
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Mar. 30, 2017 06:00 AM EDT Reads: 3,150
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 30, 2017 04:45 AM EDT Reads: 3,373
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 30, 2017 04:15 AM EDT Reads: 2,279
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 30, 2017 02:15 AM EDT Reads: 4,166
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 30, 2017 01:30 AM EDT Reads: 2,667
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 30, 2017 01:15 AM EDT Reads: 1,274
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 30, 2017 12:15 AM EDT Reads: 3,655
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 29, 2017 09:30 PM EDT Reads: 2,505
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Mar. 29, 2017 06:30 PM EDT Reads: 2,800
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 29, 2017 03:15 PM EDT Reads: 2,334
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 29, 2017 02:30 PM EDT Reads: 3,936
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 02:30 PM EDT Reads: 881
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 29, 2017 02:30 PM EDT Reads: 2,382
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 29, 2017 02:15 PM EDT Reads: 3,393
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 29, 2017 01:30 PM EDT Reads: 1,844
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Mar. 29, 2017 12:15 PM EDT Reads: 8,027
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 29, 2017 11:45 AM EDT Reads: 2,672
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 29, 2017 11:00 AM EDT Reads: 3,557
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 29, 2017 10:15 AM EDT Reads: 1,858