Welcome!

Websphere Authors: Carmen Gonzalez, Elizabeth White, Yeshim Deniz, Sanjeev Sharma, Liz McMillan

News Feed Item

Kaon Interactive Introduces the World's Only Cloud-Based Digital Marketing Platform That Deploys Interactive 3D Product Applications to All Devices, Without Re-Development Fees

B2B Marketers Optimize Their Investment in Interactive Sales and Marketing Applications, Delivering Consistent and Engaging Experiences Everywhere

MAYNARD, MA -- (Marketwired) -- 03/24/14 -- Kaon Interactive, a leading provider of interactive 3D product marketing applications, today announced the launch of the world's only cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without re-development fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of re-creating and maintaining interactive 3D product applications on multiple platforms, ensuring that these engaging experiences ALWAYS work and are delivered into the hands of prospects, customers, sales teams, channel partners and marketing professionals, regardless of their geography or device.

Industry research has shown that the development costs for a typical B2B interactive mobile application is between $50,000 and $250,000, depending on the complexity of the application, and costs increase 3x when supporting up to three devices. Less obvious is the required maintenance expense of a B2B application, which averages 2.5x the initial development cost, over a two-year period.

"While many marketers often budget for the initial development of the application, they often don't consider the hidden costs associated with maintenance due to platform/browser and operating system upgrades and bug fixes," said Gavin Finn, president and CEO of Kaon Interactive. "In 2013 alone, there were dozens of upgrades and bug fixes to iOS and Android operating systems, impacting many B2B applications. This is one of the reasons that 25% of B2B business apps are deleted after their first use, and that after only 90 days just 35% of the typical B2B app's users are still active. The Kaon ADN is not only changing the way interactive product content can be used (by anyone, at anytime and always up to date) but it also ensures that the initial marketing investment is leveraged across operating system platforms, without additional fees to support incremental operating system updates or bug fixes."

"From the management of the interactive application, to getting it into the right people's hands, the Kaon ADN is a true game changer," said Mark Tarantelli, Global Director of Sales Enablement Tools at Schneider Electric's IT Business. "Everything is automated, alleviating device compatibility issues and extending our reach across the globe to everyone who needs it. It has truly made my life a lot easier."

The Kaon Application Delivery Network offers the following:

Reuse of Interactive Content Across Platforms, Countries, Languages
With the Kaon ADN, marketers are able to eliminate the need to migrate or re-create interactive content when moving from one operating system or browser to another, better leveraging their initial investment. The Kaon ADN enables a "create once, use everywhere" approach to interactive 3D product applications. This allows for applications to be re-used across all devices, saving marketers significant re-creation costs and reducing time to market. Kaon's innovative database-driven design provides companies with the unique capability to create multiple language translations within the same application, and quickly and cost effectively deliver international versions of their applications.

The Kaon Share Card: On-Demand, Universal Access; Automatic Updates
The Kaon ADN now allows a company's marketing, sales, customers, and partners quick and easy access to interactive 3D product applications via the Kaon Share Card. Applications are continuously updated to support new operating systems, devices and web browsers, ensuring that the application will ALWAYS work. Kaon's 3D Product Models, interactive solution stories and collateral are updated without a trip to the app store. Users interact with the most relevant digital products, messaging and content every time.

Social Sharing: A Single URL for Everyone
Using the Kaon Share Card, marketers can easily and quickly share their interactive application on all platforms (i.e. Android, iOS, Kindle, Mac/Windows laptop/desktop, web) from one universal URL. The Kaon Share Card recognizes the user's device and geography and directs them to the appropriate iTunes App Store, the Google Play Marketplace, the Chrome Web Store or to launch the application directly within their modern web browser. By clicking on the social media buttons within the Kaon Share Card, companies can post social media links that drive people directly to their interactive applications, or to specific sections within the applications, such as a particular 3D Product Model.

Measure Engagement and Impact
The Kaon ADN includes powerful analytics for measuring all aspects of user engagement and real insight into the effectiveness of 3D Product Models and interactive storytelling applications. Analytics are tracked both online and offline across all devices, allowing marketers to understand how frequently people use their applications, what sections they experience, and what content is of interest to them. This insight gives marketers actionable tools to refine their messages.

Kaon's award winning interactive 3D product marketing applications seamlessly weave together compelling virtual 3D Product Models (which look and behave exactly like the actual products), 3D virtual environments, panoramas, flow diagrams, videos, embedded marketing collateral, and presentations in a branded digital environment. The self-driven, non-linear user engagement results in a personalized experience every time, creating a relevant transfer of knowledge to each individual within the buying cycle. When deployed on the Kaon ADN, these engaging demonstrations of complex products and solutions become immediately accessible to everyone, on the device most relevant to them -- including tablets, web browsers, laptops, desktops, phones, and Kaon v-OSK® MT™ touch screen appliances.

Follow Kaon
Blog: http://blog.kaon.com
Twitter: @marketing3D
Facebook: http://www.facebook.com/KaonInteractive
LinkedIn: https://www.linkedin.com/company/kaon-interactive

About Kaon Interactive
Kaon Interactive is a leading developer of interactive 3D product marketing applications. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters and Oracle. To experience a demonstration and learn more about Kaon, visit www.kaon.com or call us at 978-344-4106.

Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548523
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2548490

Add to Digg Bookmark with del.icio.us Add to Newsvine

Dana Harris
Red Javelin Communications
(978) 440-8392
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.