|By Marketwired .
|April 4, 2014 06:30 AM EDT
TORONTO, ONTARIO -- (Marketwired) -- 04/04/14 -- iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE: ISD)(OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, today announced that its Smart Player prototypes were received on April 2, 2014.
iSIGN will be inserting software programmed to customers' specifications into the prototypes. Additional field testing will include weather tests to ensure that the unit functions perfectly within a range of -40 Celsius to +85 Celsius, digital signage content management, etc.
iSIGN's Smart Player is a first for the digital signage industry. It combines digital signage and mobile messaging with real-time measurement of shopper responses, delivered in a unique and exclusive cost-effective solution that distributes marketing messages to digital screens and mobile devices, mobile or stationary, simultaneously in preset proximity ranges to the unit's location. Addition, the Smart Player includes an option for wireless connectivity through iSIGN's partnerships with Verizon and TELUS in the United States and Canada.
The Smart Player combines the capabilities of the traditional digital player, the management and distribution of content and scheduling of advertising campaigns on digital signage, with all the features of iSIGN's proven and reliable Smart Antenna. iSIGN's Smart Player can be used in either an individual or networked digital signage environment. The Smart Player, as does the Smart Antenna, includes video and all graphics capabilities and more than doubles the mobile device outreach. The result of the increase in the ability to contact mobile devices is an estimated tripling of the data gathering ability of each device.
Each Smart Player can manage content on two digital signs, while managing and delivering messages to all mobiles devices within proximity to the unit. The Smart Player will gather customer interactions for real-time or future analysis.
"Essentially, the Smart Player's advantage boils down to greater content support regardless of weather conditions, which is the perfect solution for outdoor kiosks for quick service restaurants, convenience stores and gas stations," said Alex Romanov, iSIGN's Chief Executive Officer. "Our client's overall costs will be lowered due to fewer hardware components, wireless connectivity, reduced wiring costs and installation time. The single-unit hardware can more easily and quickly be incorporated into larger networks with greater data-gathering capacity. All of which will help improve our clients' ROI per location."
"Furthermore, the Smart Player is unique in that it allows for outdoor installation and wireless connectivity, neither of which are offered by existing digital players, while still being perfect for any in-store and in-mall installations," added Mr. Romanov.
Greater data capturing abilities and increased advertising capacity can now be integrated for fast, economic and scalable network expansion anywhere for small or large chains.
iSIGN would also like to announce that it has confirmed with its manufacturer, that shipment of its previously announced build of 1,500 Smart Antennas will commence April 18, 2014. Upgrades in hardware and software, allowing for future point-of-sale connectivity was the cause of the slight delay in completion of the units.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
© 2014 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Neither the TSX Venture Exchange nor Its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.
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