|By Business Wire||
|April 4, 2014 08:43 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/8pm3kp/global_business) has announced the addition of the "Global Business Intelligence (BI) Market in Retail Industry 2014-2018 with IBM, Oracle, SAP & SAS Institute Dominating" report to their offering.
One of the major drivers in the market is the increasing volume of information generated in the Retail industry. BI tools comprise a series of applications that enable organizations to make better decisions by providing accurate, dependable, consistent, and understandable data and reports in a useful format. Basically, BI means getting the right information to the right people at the right time to support better decision-making and gain competitive advantage.
There is ongoing migration from traditional analytic tools to predictive analytics (analysis, forecasting, and optimization). The global economic crisis has also increased the requirement for more accurate forecasts and optimized business processes. Most of the vendors have started introducing applications to make statistics, predictive analytics models, and forecasting algorithms in reports, dashboards, and analytic applications. Predictive analytics tools allow organizations in the Retail industry to identify potential opportunities and threats. For example, an organization can predict which customers are more likely to respond to a marketing campaign based on demographic data and on purchase statistics that include data on frequency of purchase.
Further, the report states that one of the major challenges is the high cost of implementation. After purchasing the software license, organizations also need to hire resources for the proper implementation of the software. In addition, post implementation, BI tools need to be upgraded according to current market trends, which is one of the major challenges in terms of cost for SMEs.
Key vendors dominating this space are:
- IBM Corp.
- Oracle Corp.
- SAP AG
- SAS Institute Inc.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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