|By Peter Silva||
|June 19, 2014 03:18 PM EDT||
I try not to brag that much (yea right) since a long time ago a good friend would always quip, ‘Everyone loves a bragger!’ Noting that boasters are usually more talk than anything and it is important to stay humble. Well, I’m humbled (and bragging) that I’ve reached an important milestone with F5. Ten years on the job. Yup, a decade with F5. Around 20% of my life has been with F5 and I still enjoy it all. Seriously.
I joined in 2004 – ‘duh’ if you can count years – as part of what was our original Security Business Unit. F5 had recently acquired uRoam in 2003, SSLVPN technology which eventually became our FirePass and Access Policy Manager solutions along with Magnifire WebSystems in 2004 which bore our TrafficShield and Application Security Manager web application firewalls. Our task, at the time, was to help our customers understand and deploy remote access systems and secure their applications. The early stages of F5 moving into the security market. Look at us now.
It was fun being one of the first three Security Systems Architects at F5. My good pals Ken Salchow (now running Certification) and Charlie Cano (Sr. BD Solution Architect) rounded out the 3 headed monster. We would visit with customers sharing insight on current security threats – which at the time were things like SQL injections, forceful browsing, parameter tampering and many of the same threats still dogging companies today. We spoke about the benefits of SSL VPN over IPSec. Remember those arguments? We also ran around the country installing F5 security controllers and troubleshooting them when things went astray. It was a busy but exciting time and I learned a bunch during those first couple years. But we grow.
That same 2004, F5 released BIG-IP v9 with TMOS, iRules, and a full proxy architecture. Terminate the network connection at the BIG-IP, decrypt/inspect/manipulate/secure/manage traffic and establish a new connection to the server. This gives organizations the ability to modify TCP traffic in either direction. A few years later, 2009, we released v10. By then however, I had moved on to Marketing.
In 2006, I jumped at an opportunity to join the fledgling Technical Marketing team, led by Ken Salchow. The same Ken as above. We were the technical writers, speakers and resources for the marketing organization. We did whitepapers, articles, blogging along with speaking at conferences and briefing analysts. We were unique, in that, instead of just focusing on F5 solutions, we were focused on a technology area. Virtualization, Security, Core, Service Provider, you get the idea. So we needed to understand the technologies and trends first to determine how our solutions solved or didn’t solve certain industry challenges. Great team and enjoyable work. I’ve been fortunate.
Also in 2006, my daughter was born and 10 months later we were in the hospital for two weeks due to a rare genetic condition. She’s doing OK today but back then, we had no idea what was happening or if she was going to even make it. I still remember getting a call from the EVP of my department telling me to take care of my family first and not to worry about work. Take whatever time you need. I was blown away. Granted, F5 was a much smaller company then and we all pretty much knew each other but I was so touched that the company cared more for my family’s well being than me getting my work done. Now many F5ers are more than just F5 family, they are ‘Ohana.
In 2009, I started to produce F5 videos – ALOHA! Initially, videos were not a huge part of how we told our story or shared insight but felt it would become an important communication tool for business. I created the In 5 Minutes or Less series to show how easy it was to deploy certain functionality within a BIG-IP, especially the new v9 stuff. I also started to cover our trade shows, doing video interviews to showcase F5 technology, the integration with partners, and the important trends in the industry. This is what I love most.
You see, I studied theatre in college and dreamed of being an actor, director or producer. Something in the entertainment industry. My dad worked 30 years for IBM so I grew up with computers in the house. In every theatre I worked in, I also (in part) was the ad-hoc systems administrator. I remember playing with AppleTalk in the early 90′s and admin’ing laptops with NT 3.51/4 around the same time. I was also fortunate to think back then that the internet just might become our entertainment medium of the future. I quit the theatre and started to work in technology. Fast forward to today and I feel extremely lucky to be able to combine what I know and what I love to create technology related videos. Here at F5.
And most recently, while still carrying the TMM banner, I’m part of the awesome Marketing Architectures Team at F5. We design and develop the Reference Architectures that organizations can deploy today to solve a bunch of industry challenges. Areas like security, mobility, availability, performance and access & identity all have specific reference architectures covering things like DDoS, DNS, Application Services and Cloud to name a few. Still thrilled.
Ten years is a long time at any company these days and I’ve been blessed this last decade being able to do my thing with such a great organization. Thanks to everyone who has helped along the way!
I am grateful.
|Connect with Peter:||Connect with F5:|
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 8, 2016 08:45 AM EST Reads: 871
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 8, 2016 08:30 AM EST Reads: 815
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 8, 2016 08:30 AM EST Reads: 947
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Dec. 8, 2016 08:15 AM EST Reads: 2,030
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 8, 2016 07:00 AM EST Reads: 1,708
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 06:30 AM EST Reads: 1,131
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 8, 2016 04:30 AM EST Reads: 738
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Dec. 8, 2016 04:00 AM EST Reads: 3,802
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:00 AM EST Reads: 1,055
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 8, 2016 04:00 AM EST Reads: 4,818
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 8, 2016 02:45 AM EST Reads: 1,306
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 8, 2016 01:45 AM EST Reads: 1,412
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 8, 2016 12:30 AM EST Reads: 1,147
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 8, 2016 12:15 AM EST Reads: 1,383
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 7, 2016 10:30 PM EST Reads: 895
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 10:00 PM EST Reads: 1,201
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 7, 2016 08:15 PM EST Reads: 2,236
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 7, 2016 05:15 PM EST Reads: 1,767
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 7, 2016 04:30 PM EST Reads: 1,684
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Dec. 7, 2016 04:15 PM EST Reads: 459