Welcome!

IBM Cloud Authors: Elizabeth White, Liz McMillan, Roger Strukhoff, Pat Romanski, Sematext Blog

Blog Feed Post

AppFlood's RTB reach into China is a perfect fit for latest partner Bidstalk

  • Bidstalk's global footprint gives significant boost to AppFlood's mobile ad inventory
  • AppFlood integration boosts Bidstalk's global reach, particularly across China and Asia

London & Beijing, 3 July 2014 - AppFlood (www.appflood.com), the China-based global mobile real time bidding (RTB) exchange, today announced it had added Bidstalk, the mobile advertising and app monetization platform, to its growing list of mobile advertising partners. The deal brings together AppFlood's existing ad network and Bidstalk's white-label DSP solution, which is already processing more than 10 billion advertising bids each day.

Launched in April, AppFlood's mobile RTB is the first to overcome the technical challenges that until now have prevented RTB exchanges from effectively delivering mobile ad inventory in China. Several of the mobile industry's leading DSPs, SSPs and advertising exchanges have since partnered with AppFlood to link western advertisers and audiences to China, and vice-versa.

Chris Hanage, General Manager EMEA at AppFlood, said he's excited to have Bidstalk on-board given its meteoric rise over the past six months.

"China has some of the most successful and fastest growing mobile and lifestyle brands in the world, and they are focused on expanding into new markets through mobile advertising. At the same time, China's 700 million smartphone users are an untapped market for Western brands and companies. By partnering with Bidstalk, we have not only increased AppFlood's global reach, but Bidstalk's customers will now be able to deliver truly global campaigns thanks to our ability to connect than to this rapidly growing Chinese mobile audience."

Bidstalk has grown rapidly since announcing their arrival at Mobile World Congress in February. Bidstalk's white-label mobile DSP solution allows advertisers to place highly targeted smart ads on thousands of premium mobile apps, and its Ad Server allows for maximisation of ad revenues for mobile app developers.

Vipul Jain, CMO and Co-Founder of Bidstalk, said the partnership with AppFlood to boost their access to premium inventory in China and across Asia was an important part of its growth plans.

"Since our launch just six months ago, we've identified emerging markets across Asia as a focus area to continue our rapid growth. We've seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood's RTB platform will help us meet that demand."

For more information about how AppFlood can help brands and app publishers to deliver global campaigns and maximise the value of their mobile inventory, visit www.appflood.com

- ENDS -

About AppFlood
AppFlood is the largest global mobile RTB platform from China. AppFlood's proprietary mobile machine-learning technology drives results for enterprises at Big Data scale. AppFlood's global technology infrastructure provides mobile applications, premium publishers and supply partners the only platform for effectively monetizing traffic from the ever-increasing budgets of Chinese brands and mobile tech companies. Since launch, AppFlood has delivered ads to 400 million devices globally. For more information, visit appflood.com.

About Bidstalk
At Bidstalk, our mission is to power advertisers and mobile app publishers to do more with their advertising campaigns and ad spaces, respectively. A technology-first company, we look to augment the way mobile advertising is currently approached. We are committed to building the most powerful and pioneering mobile advertising solutions-to help brands engage with highly targeted consumers, and to enable mobile app developers to monetize their inventory in a smarter manner.

Founded in December 2013, Bidstalk is headquartered in Singapore with an office in Bangalore, India, as well. A privately held company, Bidstalk has been founded by an experienced, passionate team of techies and marketers. Before launching Bidstalk, the core team has worked in large international organizations like Airpush, Google, Amazon, Sonus, IBM & Cisco.

Media contacts:
dimoso
Mitchell Fox
papaya@dimoso.com
+44 207 033 2660

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.