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R “Ray” Wang of Constellation Research Will Lead New Executive Sessions at VAI’s 2014 User Conference

VAI (Vormittag Associates Inc.), a leading provider of ERP software, announced that renowned tech industry thought leader R “Ray” Wang – principal analyst, founder and chairman of Constellation Research, Inc. – will present a new series of Executive Sessions at the upcoming VAI User Conference, being held on November 6-8, 2014 at the Disney’s BoardWalk Resort in Orlando, FL. VAI midmarket customers and industry influencers are expected to attend the event to learn more about how next-generation cloud, mobile, big data, analytics and social technologies will continue to transform ERP software and applications.

Long regarded as one of the most influential industry analysts in the enterprise technology industry, Wang is also the author of the popular enterprise software blog “A Software Insider’s Point of View.” With viewership in the millions of page views a year, Wang’s blog provides insight into how disruptive technologies and new business models impact the enterprise. Prior to founding Constellation Research, Wang was a founding partner and research analyst for enterprise strategy at Altimeter Group and one of the top analysts covering enterprise strategy at Forrester Research.

At the VAI User Conference, Ray will deliver an address on “Digital Business Disruption: Understanding How Digital Changes the Game.” This address will shed light on how the convergence of key technology trends such as social, mobile, big data/analytics and cloud create brand new business opportunities and have spawned new business models that have already disrupted many existing businesses. Wang will relay how these new business model shifts will create opportunities for new products and services that will be in high demand and how organizations can effectively infuse “digital DNA” into their cultures.

For the first time, the VAI User Conference will debut “Executive Sessions” that will be chaired by Wang and his associate from Constellation Research, Alan Lepofsky.. Focusing on business leadership, these new sessions will offer insight, industry experience and hands-on coaching applicable to board room, C-suite and business executives interested in applying disruptive technologies to today’s tough business problems. Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead. The goal in 2014 is to help clients not only navigate but also dominate digital disruption.

The first Executive Session is a class on “A Rapid Approach to Designing the Customer Experience Journey” that will be held on Thursday, November 6 at 2:15 PM EST and again on Friday, November 7 at 2:15 PM EST. In this class, Wang and Lepofsky will share how to leverage social media, mobility and big data to build more meaningful and impactful relationships with customers who have grown weary and distrustful of traditional marketing campaigns. Instead, organizations must recapture their prized customer relationships with an effective engagement strategy that employs the “9 C’s of Engagement.” In this class, Constellation will show how the path to transformational experiences starts with designing the customer experience journey. They will teach the basic principles of design thinking and then work with the audience to apply the “9 C’s of Engagement” to a specific journey map.

The second Executive Session is a class on “The Future of Work: Five Generations of Digital Proficiency, Not Age” which will be held on Thursday, November 6 at 2:15 PM EST and again on Friday, November 7 at 2:15 PM EST. In this class, Lepofsky will examine the five generations of workers in a digital world by tracking where, how, what and why their work has changed. He will also relay the differences in expectations the five generations have around using technology and why age is not a factor when it comes to “Digital Proficiency.” Lastly, he will teach class attendees how to apply “Digital Proficiency,” a combination of knowledge and comfort with technology, to segment audiences.

“We are excited to offer our customers the latest insights and hands-on strategic guidance from Ray Wang and Constellation Research – a team of world-class enterprise software thought leaders,” said Bob Vormittag, founder and CEO of VAI, Inc. “Our customers are grappling with complex business issues like harnessing innovation, creating next-generation business and IT leadership as well as applying the new rules of business. At the same time, their teams must stay on top of technologies such Mobile, Cloud, Analytics and CRM. Ray and his team will help them solve their business challenges by gaining a deeper understanding of how and when to apply these breakthrough technologies.”

About VAI (Vormittag Associates, Inc.)

VAI is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Partner, VAI is the 2012 IBM Beacon Award Winner for Outstanding Solutions for Midsize Businesses. VAI continues to innovate with new solutions that leverage analytics, business intelligence, mobility and cloud technology to help customers make more informed business decisions in real-time and empower their mobile workforces. VAI is headquartered in Ronkonkoma, NY with branch offices in Florida, Illinois and California. For more information, visit, follow @VAISoftware on Twitter or “like us” on

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