|By Business Wire
|July 8, 2014 09:07 AM EDT
VAI (Vormittag Associates Inc.), a leading provider of ERP software,
announced that renowned tech industry thought leader R “Ray” Wang –
principal analyst, founder and chairman of Constellation Research, Inc.
– will present a new series of Executive Sessions at the upcoming VAI
User Conference, being held on November 6-8, 2014 at the Disney’s
BoardWalk Resort in Orlando, FL. VAI midmarket customers and industry
influencers are expected to attend the event to learn more about how
next-generation cloud, mobile, big data, analytics and social
technologies will continue to transform ERP software and applications.
Long regarded as one of the most influential industry analysts in the
enterprise technology industry, Wang is also the author of the popular
enterprise software blog “A Software Insider’s Point of View.” With
viewership in the millions of page views a year, Wang’s blog provides
insight into how disruptive technologies and new business models impact
the enterprise. Prior to founding Constellation Research, Wang was a
founding partner and research analyst for enterprise strategy at
Altimeter Group and one of the top analysts covering enterprise strategy
at Forrester Research.
At the VAI User Conference, Ray will deliver an address on “Digital
Business Disruption: Understanding How Digital Changes the Game.” This
address will shed light on how the convergence of key technology trends
such as social, mobile, big data/analytics and cloud create brand new
business opportunities and have spawned new business models that have
already disrupted many existing businesses. Wang will relay how these
new business model shifts will create opportunities for new products and
services that will be in high demand and how organizations can
effectively infuse “digital DNA” into their cultures.
For the first time, the VAI User Conference will debut “Executive
Sessions” that will be chaired by Wang and his associate from
Constellation Research, Alan Lepofsky.. Focusing on business leadership,
these new sessions will offer insight, industry experience and hands-on
coaching applicable to board room, C-suite and business executives
interested in applying disruptive technologies to today’s tough business
problems. Constellation’s research team uses a tried and true futurist
framework that looks at the political, economic, societal,
technological, environmental and legislative (PESTEL) shifts ahead. The
goal in 2014 is to help clients not only navigate but also dominate
The first Executive Session is a class on “A Rapid Approach to Designing
the Customer Experience Journey” that will be held on Thursday, November
6 at 2:15 PM EST and again on Friday, November 7 at 2:15 PM EST. In this
class, Wang and Lepofsky will share how to leverage social media,
mobility and big data to build more meaningful and impactful
relationships with customers who have grown weary and distrustful of
traditional marketing campaigns. Instead, organizations must recapture
their prized customer relationships with an effective engagement
strategy that employs the “9 C’s of Engagement.” In this class,
Constellation will show how the path to transformational experiences
starts with designing the customer experience journey. They will teach
the basic principles of design thinking and then work with the audience
to apply the “9 C’s of Engagement” to a specific journey map.
The second Executive Session is a class on “The Future of Work: Five
Generations of Digital Proficiency, Not Age” which will be held on
Thursday, November 6 at 2:15 PM EST and again on Friday, November 7 at
2:15 PM EST. In this class, Lepofsky will examine the five generations
of workers in a digital world by tracking where, how, what and why their
work has changed. He will also relay the differences in expectations the
five generations have around using technology and why age is not a
factor when it comes to “Digital Proficiency.” Lastly, he will teach
class attendees how to apply “Digital Proficiency,” a combination of
knowledge and comfort with technology, to segment audiences.
“We are excited to offer our customers the latest insights and hands-on
strategic guidance from Ray Wang and Constellation Research – a team of
world-class enterprise software thought leaders,” said Bob Vormittag,
founder and CEO of VAI, Inc. “Our customers are grappling with complex
business issues like harnessing innovation, creating next-generation
business and IT leadership as well as applying the new rules of
business. At the same time, their teams must stay on top of technologies
such Mobile, Cloud, Analytics and CRM. Ray and his team will help them
solve their business challenges by gaining a deeper understanding of how
and when to apply these breakthrough technologies.”
About VAI (Vormittag Associates, Inc.)
VAI is a leading independent mid-market ERP software developer renowned
for its flexible solutions and ability to automate critical business
functions for the distribution, manufacturing, specialty retail and
service sectors. An IBM Premier Business Partner, VAI is the 2012 IBM
Beacon Award Winner for Outstanding Solutions for Midsize Businesses.
VAI continues to innovate with new solutions that leverage analytics,
business intelligence, mobility and cloud technology to help customers
make more informed business decisions in real-time and empower their
mobile workforces. VAI is headquartered in Ronkonkoma, NY with branch
offices in Florida, Illinois and California. For more information, visit www.vai.net,
on Twitter or “like us” on facebook.com/VAISoftware.
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