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Logicalis Appoints New UK Sales Director

Tony Brooker to lead the field sales team and build out high performance inside sales function

Slough, UK, 7th July 2014: Logicalis, the international IT solutions, managed services and cloud provider, today announced the appointment of Tony Brooker as its UK Sales Director. Brooker will begin his new role on the 4th August and will oversee all UK Sales and Marketing activities.

Brooker will lead the existing field sales team and build out a high performance inside sales team at the company, including a professional recruitment process and high quality sales training programme in support of a service and repeatable solution-led business model.

With over 30 years' experience in the IT industry, Brooker comes to Logicalis with significant experience in UK and European sales leadership roles at Insight Enterprises, SCC and MicroWarehouse. Most recently Tony was the VP Sales for EMEA building the mid-market business units across multiple countries at Insight.

Logicalis UK Managing Director Mark Starkey, said about the appointment, "Organisations need to adapt at an accelerated pace to keep up with constant changes in technology and services, and Logicalis remains committed to ensuring its teams consist of the industry's most capable professionals to support end-users in this evolution. Tony is renowned for being a passionate and driven sales leader and I'm more than confident he has what it takes to drive our sales teams forward."

Brooker added, "It's an extremely exciting time in the industry, as the transformation of technologies and the use of both operational and consumption based service models begin to drive new levels of agility, and create what Logicalis calls the 'Service Defined Enterprise'. For me, Logicalis' customer centric approach is exactly what the industry needs and I'm looking forward to rolling up my sleeves to help further enhance its sales execution, growth strategy and its competitive advantage in the marketplace."

Today's announcement follows news earlier this year that former Fujitsu Head of Solutions and Architecture, Richard Aston, was appointed in the newly created role of VP of Services. Brooker's appointment as UK Sales Director is Logicalis' latest step in its continued investment in skills across the business.


Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data centre and cloud services; and managed services.

Logicalis employs nearly 3,700 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, Microsoft, VMware and ServiceNow.

The Logicalis Group has annualised revenues of $1.6 billion, from operations in Europe, North America, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specialising in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit

Media contact:
Greg Halse
Cohesive Communications
01291 626200

Source: RealWire

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