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Why Implement Cloud When Cloudwashing Will Suffice?

Surveys of IT executives regarding their Cloud Computing initiatives can be strangely misleading. Take for example two studies that fellow Forbes authors reported on over the last few months. Back in March, Forbes contributor Louis Columbus reported that a key take-away from an IBM study was that “Cloud computing has rapidly accelerated from 30% of CIOs mentioning it as a crucial technology for customer engagement in 2009 to 64% today.” And yet, a recent Forbes article by Joe McKendrick indicated that 57 percent of the executives in a recent Saugatuck survey reported that “they are leveraging the cloud to create new revenue-producing products and services.”

carwashWhat is suspicious about these results is that the first study asked whether Cloud was a crucial technology, but not whether they were actually implementing it – while the second survey queried about actual implementations, and yet the numbers (64% to 57%) are suspiciously close together. Are we therefore to believe that about the same number of organizations believe Cloud is important as are actually implementing it? Or perhaps CIOs suddenly acted on their plans in the few weeks between reports?

Read the entire article at http://www.forbes.com/sites/jasonbloomberg/2014/07/15/why-implement-cloud-when-cloudwashing-will-suffice/.

Image Credit: Alex Barth

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

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