Welcome!

IBM Cloud Authors: Elizabeth White, Liz McMillan, John Esposito, Pat Romanski, Ian Khan

News Feed Item

Scout Names Ross Levinsohn Executive Chairman and Unveils Executive Team

Media pioneer Levinsohn takes key role with male-focused media network, founded by longtime business partner Scout CEO James Heckman and Pilot Group.

NEW YORK, July 31, 2014 /PRNewswire/ -- Scout Media announced today that Ross Levinsohn will join its board and take the role of Executive Chairman. The announcement was made by CEO James Heckman, who said Levinsohn will help lead the company's strategic expansion, and work closely with management on key operational initiatives. Today's announcement marks the fourth venture the two media executives have partnered on together. Scout also announced today its executive team, which includes four former media CEOs and two Presidents, who will manage the Networks scheduled launch this September.

Levinsohn most recently served as CEO of Guggenheim Digital Media, and previously was Global Media head and interim CEO of Yahoo!, President of Fox Interactive, General Manager Alta Vista, Vice President of Programming for CBSSportsline and Director of Production and Marketing Enterprises for HBO. Heckman was Levinsohn's strategic chief at both Yahoo! and Fox, and they worked together on several other digital media ventures, such as Fox Sports.com, Rivals and Scout.

Heckman and Pilot recently acquired sports media network and tech platform Scout.com from Fox/News Corp. and merged Scout with North American Membership Group, which operates several leading male-centric media properties – expected to launch as a single network this September. Scout will debut with over $100 million in assets, consisting of premium, all-owned, highly engaging content and commerce properties for men; with over 300 web properties, 21 million customers, three television shows, 38 magazines and a robust commerce enterprise.

"We believe the choices for major brands to connect efficiently with men are few and expensive," said Heckman. "Scout operates in a space this team is quite familiar with and so we plan to compete aggressively. Major brands can count on a quality product, as well as a 100 percent brand-enhancing environment. Ross Levinsohn will provide key leadership to ensure we make that connection."

"There are a number of reasons I'm excited to be a part of this venture," says Levinsohn. "First, James and Bob are great innovators in the media industry; Second, the team we've assembled is proven, loyal and can deliver market-leading results; and finally, the male-focused opportunity Scout is focused on is underserved in the market and ripe for expansion.  James and I have been great partners for almost a decade, and we work through key issues on a day-to-day basis.  This can be a big company quickly.

"I'm truly excited to see this great team coming together and the terrific progress they're making in building this digital company," said Pittman. "It's a great combination of leadership, energy and a real understanding of this demographic."

Scout Unveils Executive Team

"Our veteran team is back together, including our best engineers and product people, based again in Seattle – and we've recruited back some of our best-performing media executives as well, now all working in NYC," said Heckman. "We love this place and clearly have the talent to execute. It would be a challenge to find any new venture with this kind of experience, talent and longstanding relationships within the digital media space – especially sports and advertising."

Scout's appointments include executives, content creators, engineers and product pioneers from Yahoo!, AOL, MSN, Google, Amazon, NFL and News Corp, all with deep ties to Heckman, Levinsohn and Pittman.

The bios for the entire Scout executive team are below:

CEO, Founder and Director, James Heckman, previously served as Head of Global Media Strategy for Yahoo!, leading all significant transactions and revenue strategy under Levinsohn; held the same role as Chief Strategy Officer at FOX Digital/Myspace, and architected the market-changing $900 million social media ad alliance between Google and Myspace; Founder/CEO of 5to1 (sold to Yahoo!), Founder/CEO of Scout.com (sold to Fox), Founder and CEO of Rivals.com (sold to Yahoo!) and President of NFL Exclusive, official publication for all NFL teams. 

Chief Operating Officer, Mark Stieglitz, held senior roles in both the business and the product divisions at Yahoo!, shortly after their acquisition of 5to1, where he was co-founder and COO. Previously, he partnered with Heckman on the landmark Google/MySpace ad venture, and before that was GM of the highly successful video gaming network, IGN, which sold to Fox for $600 Million. Stieglitz began his career at IBM and then Oracle.

Chief Technology Officer, Bill Sornsin, ran MSN's Core Technology team before joining Heckman, in 1999 as co-founder and CTO of Rivals.com. He was also co-founder and CTO/COO for Scout and served as VP Engineering and Operations at News Corp/Fox Interactive Media after Scout's 2005 acquisition. Sornsin heads a world-class technology team out of Scout's Seattle office, with talent assembled from the likes of Amazon, Google, Microsoft, Yahoo!, Zillow, Fox, Disney, Brightcove, ThePlatform and AT&T.

Chief Strategy Officer, Steven Rindner, is a longtime colleague of Pittman, first as a lead dealmaker at AOL as SVP, Corporate development and more recently, was the key lead for Pittman's investment fund, Pilot Group, on the investment in male media properties that merged with Heckman's Scout.com. Rindner recently worked with private equity firm Louis Dreyfus and served as SVP, Strategic Alliances for Citigroup. Rindner leads all acquisitions and partnerships for the Scout.com media network roll-up.

Chief Revenue Officer, Ben Madden, was most recently President of Maxim, where he previously served as Chief Revenue Officer. Madden joined Alpha Media Group (parent company of Maxim) from Media Networks, a division of Time Inc., where he served as the Vice President of Sales. Previously, Madden was Publisher at Reader's Digest, where he was the youngest publisher in the magazine's storied history. Madden ran sales at Smart Money and Online sales at Rodale after starting his career at Reebok.

EVP, Programmatic and Media Partnerships, Ramsey McGrory, led sales at Right Media before running the company at Yahoo!, including oversight of all Yahoo!'s data relationships during Levinsohn's tenure. Most recently, he was CEO of AddThis, a leading content distribution and data company used by 14+ million publishers. He is a decorated Army veteran and active in The Clinton Foundation. 

Chief Product Officer and Architect, Ben Joldersma, with a career spanning Microsoft, Rivals.com, Scout.com, aQuantive, 5to1, Yahoo! (Principle Software Engineer), and Google (Sr. Software Engineer, Geo/Imagery), has developed a deep expertise in large-scale systems, rapid development and online product innovation.

Senior Vice President of Content & Distribution, Mike Whitmore, most recently served as the Director of Video Operations at AOL Studios and for HuffPost Live. He is also the co-founder and CTO at NX Streaming, which provides best-in-class live streaming services to clients that include YouTube, NBC, Converse, The Bowery Presents and LoveLive.

Senior Vice President of Marketing, Freddie Laker, has 18 years of experience as a business leader, creative strategist and marketer, working with global brands including Coca-Cola, Diageo, Unilever and Toyota. Formerly, he was the CEO at Guide; VP, Global Marketing Strategy, Sapient; and CEO, iChameleon. Laker's work in advertising has been recognized by every major global advertising awards show including the Cannes Lions, DA&D, SXSW, One Show, the CLIO awards, Addys, the Webbies, Effies and FWA.

Editor in Chief, Dan Bova, former Chief Content Officer of Maxim, where he oversaw all print, digital, video and special project operations. Previously, he served as Editor in Chief of Stuff magazine, and was a segment producer at Jimmy Kimmel Live. Bova is a regular panelist on Fox News Channel's Red Eye, and co-wrote the horror/comedy film Poultrygeist: Night of the Chicken Dead.

About Scout

Scout is a multi-channel, men-focused media network owned by Pilot Group, Bob Pittman's investment fund. Scout's proprietary content is produced by over 1,000 contributing experts and distributed over 300+ unique Web destinations, 40 print publications and three broadcast television shows. Scout content focuses on men's passion points: the NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing, outdoors, military and history. Scout has a growing consumer base of over 21MM, and our members' passions make Scout a place where brands can speak to men in a brand-enhancing, premium environment. www.scout.com

SOURCE Scout

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...