Click here to close now.




















Welcome!

IBM Cloud Authors: Elizabeth White, Joe Pruitt, Pat Romanski, Carmen Gonzalez, XebiaLabs Blog

News Feed Item

Scout Names Ross Levinsohn Executive Chairman and Unveils Executive Team

Media pioneer Levinsohn takes key role with male-focused media network, founded by longtime business partner Scout CEO James Heckman and Pilot Group.

NEW YORK, July 31, 2014 /PRNewswire/ -- Scout Media announced today that Ross Levinsohn will join its board and take the role of Executive Chairman. The announcement was made by CEO James Heckman, who said Levinsohn will help lead the company's strategic expansion, and work closely with management on key operational initiatives. Today's announcement marks the fourth venture the two media executives have partnered on together. Scout also announced today its executive team, which includes four former media CEOs and two Presidents, who will manage the Networks scheduled launch this September.

Levinsohn most recently served as CEO of Guggenheim Digital Media, and previously was Global Media head and interim CEO of Yahoo!, President of Fox Interactive, General Manager Alta Vista, Vice President of Programming for CBSSportsline and Director of Production and Marketing Enterprises for HBO. Heckman was Levinsohn's strategic chief at both Yahoo! and Fox, and they worked together on several other digital media ventures, such as Fox Sports.com, Rivals and Scout.

Heckman and Pilot recently acquired sports media network and tech platform Scout.com from Fox/News Corp. and merged Scout with North American Membership Group, which operates several leading male-centric media properties – expected to launch as a single network this September. Scout will debut with over $100 million in assets, consisting of premium, all-owned, highly engaging content and commerce properties for men; with over 300 web properties, 21 million customers, three television shows, 38 magazines and a robust commerce enterprise.

"We believe the choices for major brands to connect efficiently with men are few and expensive," said Heckman. "Scout operates in a space this team is quite familiar with and so we plan to compete aggressively. Major brands can count on a quality product, as well as a 100 percent brand-enhancing environment. Ross Levinsohn will provide key leadership to ensure we make that connection."

"There are a number of reasons I'm excited to be a part of this venture," says Levinsohn. "First, James and Bob are great innovators in the media industry; Second, the team we've assembled is proven, loyal and can deliver market-leading results; and finally, the male-focused opportunity Scout is focused on is underserved in the market and ripe for expansion.  James and I have been great partners for almost a decade, and we work through key issues on a day-to-day basis.  This can be a big company quickly.

"I'm truly excited to see this great team coming together and the terrific progress they're making in building this digital company," said Pittman. "It's a great combination of leadership, energy and a real understanding of this demographic."

Scout Unveils Executive Team

"Our veteran team is back together, including our best engineers and product people, based again in Seattle – and we've recruited back some of our best-performing media executives as well, now all working in NYC," said Heckman. "We love this place and clearly have the talent to execute. It would be a challenge to find any new venture with this kind of experience, talent and longstanding relationships within the digital media space – especially sports and advertising."

Scout's appointments include executives, content creators, engineers and product pioneers from Yahoo!, AOL, MSN, Google, Amazon, NFL and News Corp, all with deep ties to Heckman, Levinsohn and Pittman.

The bios for the entire Scout executive team are below:

CEO, Founder and Director, James Heckman, previously served as Head of Global Media Strategy for Yahoo!, leading all significant transactions and revenue strategy under Levinsohn; held the same role as Chief Strategy Officer at FOX Digital/Myspace, and architected the market-changing $900 million social media ad alliance between Google and Myspace; Founder/CEO of 5to1 (sold to Yahoo!), Founder/CEO of Scout.com (sold to Fox), Founder and CEO of Rivals.com (sold to Yahoo!) and President of NFL Exclusive, official publication for all NFL teams. 

Chief Operating Officer, Mark Stieglitz, held senior roles in both the business and the product divisions at Yahoo!, shortly after their acquisition of 5to1, where he was co-founder and COO. Previously, he partnered with Heckman on the landmark Google/MySpace ad venture, and before that was GM of the highly successful video gaming network, IGN, which sold to Fox for $600 Million. Stieglitz began his career at IBM and then Oracle.

Chief Technology Officer, Bill Sornsin, ran MSN's Core Technology team before joining Heckman, in 1999 as co-founder and CTO of Rivals.com. He was also co-founder and CTO/COO for Scout and served as VP Engineering and Operations at News Corp/Fox Interactive Media after Scout's 2005 acquisition. Sornsin heads a world-class technology team out of Scout's Seattle office, with talent assembled from the likes of Amazon, Google, Microsoft, Yahoo!, Zillow, Fox, Disney, Brightcove, ThePlatform and AT&T.

Chief Strategy Officer, Steven Rindner, is a longtime colleague of Pittman, first as a lead dealmaker at AOL as SVP, Corporate development and more recently, was the key lead for Pittman's investment fund, Pilot Group, on the investment in male media properties that merged with Heckman's Scout.com. Rindner recently worked with private equity firm Louis Dreyfus and served as SVP, Strategic Alliances for Citigroup. Rindner leads all acquisitions and partnerships for the Scout.com media network roll-up.

Chief Revenue Officer, Ben Madden, was most recently President of Maxim, where he previously served as Chief Revenue Officer. Madden joined Alpha Media Group (parent company of Maxim) from Media Networks, a division of Time Inc., where he served as the Vice President of Sales. Previously, Madden was Publisher at Reader's Digest, where he was the youngest publisher in the magazine's storied history. Madden ran sales at Smart Money and Online sales at Rodale after starting his career at Reebok.

EVP, Programmatic and Media Partnerships, Ramsey McGrory, led sales at Right Media before running the company at Yahoo!, including oversight of all Yahoo!'s data relationships during Levinsohn's tenure. Most recently, he was CEO of AddThis, a leading content distribution and data company used by 14+ million publishers. He is a decorated Army veteran and active in The Clinton Foundation. 

Chief Product Officer and Architect, Ben Joldersma, with a career spanning Microsoft, Rivals.com, Scout.com, aQuantive, 5to1, Yahoo! (Principle Software Engineer), and Google (Sr. Software Engineer, Geo/Imagery), has developed a deep expertise in large-scale systems, rapid development and online product innovation.

Senior Vice President of Content & Distribution, Mike Whitmore, most recently served as the Director of Video Operations at AOL Studios and for HuffPost Live. He is also the co-founder and CTO at NX Streaming, which provides best-in-class live streaming services to clients that include YouTube, NBC, Converse, The Bowery Presents and LoveLive.

Senior Vice President of Marketing, Freddie Laker, has 18 years of experience as a business leader, creative strategist and marketer, working with global brands including Coca-Cola, Diageo, Unilever and Toyota. Formerly, he was the CEO at Guide; VP, Global Marketing Strategy, Sapient; and CEO, iChameleon. Laker's work in advertising has been recognized by every major global advertising awards show including the Cannes Lions, DA&D, SXSW, One Show, the CLIO awards, Addys, the Webbies, Effies and FWA.

Editor in Chief, Dan Bova, former Chief Content Officer of Maxim, where he oversaw all print, digital, video and special project operations. Previously, he served as Editor in Chief of Stuff magazine, and was a segment producer at Jimmy Kimmel Live. Bova is a regular panelist on Fox News Channel's Red Eye, and co-wrote the horror/comedy film Poultrygeist: Night of the Chicken Dead.

About Scout

Scout is a multi-channel, men-focused media network owned by Pilot Group, Bob Pittman's investment fund. Scout's proprietary content is produced by over 1,000 contributing experts and distributed over 300+ unique Web destinations, 40 print publications and three broadcast television shows. Scout content focuses on men's passion points: the NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing, outdoors, military and history. Scout has a growing consumer base of over 21MM, and our members' passions make Scout a place where brands can speak to men in a brand-enhancing, premium environment. www.scout.com

SOURCE Scout

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.