Welcome!

IBM Cloud Authors: Elizabeth White, Cloud Best Practices Network, Gaurav Pal, Liz McMillan, Yeshim Deniz

News Feed Item

Gridstore CEO George Symons Reviews 2014 Storage Industry Predictions

Software-Defined Storage Leader Answers the Question: How Far Has the Storage Industry Come in 2014?

MOUNTAIN VIEW, CA -- (Marketwired) -- 08/12/14 -- Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, today revealed their mid-year review of their original 2014 industry predictions. With data growth showing no signs of slowing down and the variety and number of data storage solutions on the market also increasing, there continues to be a large amount of end-user confusion when it comes to product purchasing decisions. Now at the midpoint of 2014, Gridstore CEO George Symons reviews three of his key predictions to see how far the market has come in six months and where it might be heading next.

Tweet this: @Gridstore SDS #storage leader predictions hit the target - #hyperv gaining marketshare, scale out capability is key

1. Symons predicted: Software-defined storage comes of age

  • Moves from nebulous buzz word to reality though a clear definition - this will not be universally accepted across the industry
  • Real SDS is all about intelligent management of the data and understanding and managing both the data on the server and the storage

Mid-year status:
Even in 2013 the industry as a whole was still hesitant about the term software-defined storage (SDS). Analysts were not keen and perhaps more tellingly customers were not looking for a SDS solution. However, over the past few months there has been a very definite shift in thinking.

Symons states: "SDS solutions from major vendors have gained significant momentum this year. EMC, IBM and VMware all announced SDS solutions in May. This year MarketsandMarkets, a US based research and consulting company has predicted that the software-defined data center market, of which SDS is an integral part, is expected to be worth $5.41 billion by 2018. This is a real pointer to the importance organizations are now placing on SDS and how far it has come over the last few months."

"As with so much terminology in the industry, SDS tends to mean many things to many people, and just as other terms such as Cloud needed refinement and recognition that there is not one Cloud or one type of Cloud, so there remains a lot of work to more clearly define SDS and its iterations. But as this happens the market will accept SDS as it plays an integral role in delivery of the Software Defined Data Center," he added.

Conclusion: SDS has come of age but there is more work to be done

2. Symons predicted: Major escalation in adoption of Windows Hyper-V

  • Ease of migration/ease-of-use
  • Functionality meets needs of most use cases
  • Performance is excellent
  • Lower cost

Mid-year status:
"At Gridstore we have focused our product strategy on the basis that Hyper-V will be making a real impact in the market, and we are already seeing a return on this investment as it makes inroads on VMware's current market dominance," continued Symons.

This was validated during a webinar in July 2014, where Simon Robinson, Research VP at 451 Group said that despite VMware's significant head start, Hyper-V is catching up, "...as VMware is evolving its capabilities, so too is Microsoft and actually when you look at the technology, Microsoft has made those investments to bridge the gap on the technology side, and that's giving folks the incentive to evaluate and increasingly implement Microsoft based virtualization and associated technologies."

Symons added, "This is borne out as we at Gridstore and others that have backed Hyper-V see significant growth in Hyper-V business. In some markets Hyper-V has already taken over as market leader. In an IDC Worldwide Virtualization Tracker last year, Hyper-V was identified as the dominant server virtualization platform in Singapore. In another global report again from IDC, Hyper-V had grown to 31.5 per cent of the market and was continuing to grow."

"The product has a lot going for it. Not only is it low cost, but it is also very solid and has the functionality to meet most customer needs. We are seeing customers adding Hyper-V to their existing virtualization infrastructure as well as some converting from VMware to Hyper-V to reduce costs," continued Symons.

Conclusion: Hyper-V continues to gain market share because of it ease-of-use, strong performance and overall lower cost.

3. Symons predicted: Scale-as-you-grow expands in importance

  • Critical as the market moves to public and private clouds
  • Lowers cost of acquisition and overall TCO
  • Winning solutions will be scale-out vs. scale-up
  • Winning solutions will not be limited by clustering

Mid-year status:
Scale-as-you-grow is not a new industry term, but the current rate of data growth means that organizations are embracing it as a more effective, and importantly, affordable, way of dealing with its storage needs.

Symons, "In order to implement a Private Cloud, WebScale IT, Hybrid Cloud, or any other popular term for next generation data centers, one of the key requirements everyone is agreeing to is the need for elastic resources. For storage, that means incremental scalability and the ability to apply the appropriate capacity and performance to a virtual machine when it is created. The only way to implement this is through a scale-out architecture. More importantly you can't do a rip and replace when the next level of capacity or performance is required."

This issue will continue to drive the desire for scale-out solutions (rather than scale-up) that are not limited by clustering or the requirement to purchase more than you need at any time.

Conclusion: Scale-out has grown dramatically in importance and adoption

Symons added: "From now to the end of the year will prove to be a fascinating period in the storage industry. Flash started this transformation a few years ago. Software-defined storage has in the course of a year or so turned from a buzz word into a real game changer and we would expect this to continue for the foreseeable future."

"As we have positioned ourselves as the leading provider of SDS purpose-built for Windows Server and Hyper-V we are confident that that we are in a strong place. The ability to deliver storage that is elastic and allows precision control to allocate the right capacity and performance to each VM is critical for the Private Cloud that meets customers' needs for control, price/performance, scalability and overall TCO."

About Gridstore
Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore's performance optimized nodes or capacity optimized nodes, starts with as few as 3 nodes and then can grow one or more at a time to deliver a cost effective scale-as-you-grow solution. Headquartered in Mountain View, CA. its products and services are available through a global network of value-added resellers. For more information, please visit: http://www.gridstore.com.

Follow Gridstore
Twitter: http://twitter.com/gridstore
LinkedIn: https://www.linkedin.com/company/2065619

© 2014 Gridstore. All rights reserved. Gridstore, the Gridstore logo, AutoPilot, vmOptimized, Direct I/O, FlashGrid, Grid, GridControl, GridProtect, GridScale, GridSensor, Server-side Virtual Controller Technology (SVCT), Thin-Provisioned vLUNS, TrueQoS, vController, vPool, and vStore are registered trademarks or pending trademarks of Gridstore in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding Gridstore and any of its offerings or services, please visit www.gridstore.com.

Media Contact:
Douglas W. Gruehl
Gridstore, Inc.
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).