IBM Cloud Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Karthick Viswanathan

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Rare Method launches Kudos(TM)

Online program allows companies to recognize, engage, and retain employees for less than the cost of a cup of coffee per employe

CALGARY, March 1 /PRNewswire-FirstCall/ -- Studies show that 79% of employees leave their jobs in part due to a lack of recognition. Overall, 65% of employees felt that they were not recognized at all in the past year. Further studies say that 75% of employees are not fully engaged in their jobs. Steady economic growth and an aging work force are likely to result in further labor shortages and make the task of retaining skilled workers more difficult.

Despite an awareness of these workplace trends, few executives have had success implementing a reliable recognition program within their organizations. That is about to change. Today, Rare Method Interactive is introducing Kudos(TM) - a fast, fun, and easy way to harness employee recognition, improve communication, enhance productivity, and foster a positive corporate culture.

"We started our recognition initiative more than a year ago," says Rare Method president Roger Jewett, "We soon discovered that there were hidden costs and significant time required to manually manage the program. Due to these inefficiencies, we had limited success and buy-in from our team. We initiated a search for a software solution to handle the administration duties and found that, beyond expensive enterprise-level systems, the only systems available focused on rewards rather than recognition. However, we believed a system that encourages recognition rather than rewards as the primary motivator was the right way to go."

"What evolved was the development of our own system called Kudos(TM). We focused on what was important to us - ease of use, storing and tracking messages of acknowledgement and an overall fun experience. Our team instantly embraced the system and used it to create and support a culture of appreciation. Using Kudos(TM) our team quickly developed a habit of providing positive recognition to each other."

Customers soon started asking if they could license the Kudos(TM) system. Based on these requests and initial market research, it became clear that there was a market for a web-based software program to help organizations implement and support a corporate recognition program. In November 2006, Rare Method began expanding the features and benefits of Kudos(TM), adding administration functionality, a cleaner interface, reporting tools, and a payment gateway. For two months, Rare Method and several of its clients beta tested the enhanced system. On March 1, 2007, the software program was released and made available for purchase at http://www.kudosnow.com/.

"The reviews have been very positive," explains Jewett. "The software is ideal for small and mid-sized businesses. It is fast, fun and easy to use, and fosters a positive culture of recognition. A powerful recognition program can now be a reality for less than the cost of a cup of coffee per employee each month. A free 30-day trial can be set up in minutes."

Editors: To test drive Kudos(TM) for yourself, please click on the following link. http://www.kudosnow.com/.

About Kudos(TM)

Kudos(TM) is a fast, fun, and easy way to harness employee recognition, improve communication, enhance productivity, and foster a positive corporate culture. The cost-efficient online software program is designed to provide companies with an easy way to recognize, engage and retain employees. Kudos(TM) is designed, developed and distributed by Rare Method, an interactive marketing firm that practices what it sells. http://www.kudosnow.com/

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method was recognized as Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007. http://www.raremethod.com/

The TSX Venture Exchange has not reviewed and does not accept

responsibility for the adequacy or accuracy of this release.

Rare Method Interactive Corp.

CONTACT: and/or to arrange interviews with inventor Roger Jewett: Mr.
Roger Jewett CA, President, Rare Method, (403) 543-4500, http://www.raremethod.com/;
Mr. Neil Bousquet, APR, PR, Rare Method, (403) 256-8834,

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