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The Doctor's Channel Launches First Medical Site with Short Streaming Videos That Allow Doctors to Learn From Each Other and the Healthcare Community

One-to-Two Minute Videos Provide The Latest News, Opinions and Expert Advice

NEW YORK, Aug. 22 /PRNewswire/ -- With patient visits, healthcare bureaucracy and paperwork, and meetings with an onslaught of pharmaceutical reps, doctors' schedules are more packed than ever these days. The Doctor's Channel (http://www.thedoctorschannel.com/), which launched in beta form today, is a useful, time-saving tool that condenses the overwhelming amount of information doctors are forced to navigate each day in a creative, informative way. The site allows doctors to learn from each other and the healthcare community about the latest news, ideas and information in professionally produced one- to-two minute video segments that will eventually cover 35 different medical specialties.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070822/NYW045 ) Exchange Ideas and Learn At Your Convenience

The Doctor's Channel is designed to provide a dynamic platform for doctors and other healthcare professionals to exchange ideas and opinions on everything from allergies and clinical immunology to women's health.

Videos on the site feature expert advice from opinion leaders and fellow doctors and are created by The Doctor's Channel editorial team, with additional sponsored content supplied by pharmaceutical companies and others in the healthcare community. Videos are archived permanently, allowing doctors to view and learn at their convenience. Best of all, doctors can earn continuing medical education (CME) credits as they watch.

"We started The Doctor's Channel because it's apparent that the traditional system of medical education isn't working as well as it could," said The Doctor's Channel President David Best, MD, MBA. "Watching a talking head for 15 minutes on a computer screen is a crushing bore. The world is media snacking, getting their information in short bursts from cell phones, podcasts and RSS feeds. We decided that the physician, who really does have precious few minutes a day, is the perfect audience for short, succinct educational streaming videos. Our goal is to provide an engaging, interesting way for doctors to learn that quickly gets to the point."

Doctors who register on the site can personalize The Doctor's Channel by joining groups related to their interests, sending and receiving personalized messages, and storing their favorite videos. When viewing certain pharma- sponsored videos, doctors can even request additional information or samples from a sales representative with just one click of the mouse.

Expert Content Covering an Array of Important Topics The Doctor's Channel provides information on the latest medical techniques, as well as useful lifestyle tips from experts of another kind. Editorial features on the site include:

Curbside Consults: A place where doctors can submit questions about virtually any topic to The Doctor's Channel editorial team. The Doctor's Channel will find an expert with the answer and will quickly post a video interview online.

MD Tips: Because being a doctor isn't all work and no fun, MD Tips offers lifestyle tips to help doctors make the most of their time in and out of the office. What's the best pair of shoes for the O.R.? What Chicago restaurants are must-visits during the American Academy of Family Physicians meeting? MD Tips provides answers to these and other questions from fellow doctors who know best.

"Wireless Mike": A two-minute roundup of the most important health and medical news, hosted by Doctor's Channel Vice President Michael Banks, MD.

Dueling Doctors: Groups of videos in which experts tackle the latest medical topics.

Les Edrich, MD's "I Could Care, Les": A recurring video segment in which Dr. Edrich, a Long Beach, Calif., surgeon who trained at NYU's Bellevue Hospital addresses the most challenging and controversial issues facing doctors - from Medicare reform to medical ethics.

About The Doctor's Channel

The Doctor's Channel (http://www.thedoctorschannel.com/) is a Web site that allows doctors to learn from each other at their convenience. The time-saving site includes short one- to two-minute streaming video clips designed to get to the point, with insights and opinions from experts in 35 different specialties, as well as community and lifestyle features that help doctors stay on top of the latest news, ideas and information. The Doctor's Channel is based in New York and was founded by David Best, MD, MBA, and Michael Banks, MD. David Best serves as the company president. Best has worked in healthcare advertising, marketing and education for 25 years and founded Saatchi & Saatchi's medical education company BESTMED.

Contact: Kaley Hoffman Maloney & Fox 646-356-8332 khoffman@maloneyfox.com Hillary Tolle Carter Maloney & Fox 646-356-8320 hcarter@maloneyfox.com_

The Doctor's Channel

CONTACT: Kaley Hoffman, +1-646-356-8332, khoffman@maloneyfox.com, or
Hillary Tolle Carter, +1-646-356-8320, hcarter@maloneyfox.com, both of Maloney
& Fox, for The Doctor's Channel

Web site: http://www.thedoctorschannel.com/

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