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WebSphere Joins the Circus: Cirque du Soleil Forms Worldwide Partnership with IBM

WebSphere Joins the Circus: Cirque du Soleil Forms Worldwide Partnership with IBM

(March 20, 2003) - This week, Cirque du Soleil announced a three-year partnership with IBM, which designates the company as its worldwide information technology sponsor through 2005. IBM will consult with Cirque du Soleil to develop and introduce innovative and creative technology solutions to assist this organization with the management and infrastructure of its overall business, which spans the Americas, Asia Pacific, and Europe.

As part of this relationship, IBM Global Services will support Cirque du Soleil in three important areas. They include:

  • Designing and implementing a wireless infrastructure using IBM's WebSphere Everyplace (WEA) software, which runs in the new IBM Wireless Enterprise Delivery Environment. This wireless pilot program will focus on standard personal information management functions such as e-mail and calendaring, and will include IBM SameTime Instant Messaging to enhance collaboration at each location and between traveling troupes.
  • Providing digital content management consulting.
  • Establishing a relationship with IBM's Business Continuity and Recovery Services, handled out of Toronto and Montreal.

    IBM will also work with Cirque du Soleil to install a Storage Area Network (SAN) that is designed to connect all of the organization's servers to provide the flexibility, reliability and scalability required to manage its projected growth and project management.

    "We are proud to be associated with such a respected global company as IBM and benefit from its leadership and skill," said Mario D'Amico, vice president, marketing, Cirque du Soleil. Danielle Savoie, chief information officer, added: "IBM's vast expertise in critical areas such as wireless, data storage and business recovery services will enable us to continue to grow and tackle with confidence the technology challenges inherent to running this unique 'mobile' business on a global basis."

    As part of the sponsorship terms, IBM will use Cirque du Soleil imagery and performers in marketing efforts. Additionally, IBM plans to work with Cirque du Soleil to stage special performances at major customer and Business Partner events and extend the entertainment experience to IBM customers and partners through benefits like hospitality and special VIP access at touring shows in North America and Asia. This agreement marks IBM's first new entertainment sponsorship since it became the Tony Awards' technology partner in 1998.

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