Welcome!

IBM Cloud Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Carmen Gonzalez

Related Topics: IBM Cloud

IBM Cloud: Article

WebSphere Leads Business Transformation with On-Demand Platform

WebSphere Leads Business Transformation with On-Demand Platform

Jocelyne Attal is IBM's chief marketing executive for WebSphere, the leading software platform for e-business on demand. Attal focuses on the WebSphere e-business platform, which includes WebSphere Application Server, WebSphere Studio development environment, WebSphere Business Integration, and WebSphere Portal, as well as wireless, commerce, host access, and voice solutions. Under Attal's marketing leadership, WebSphere has become one of the most successful and recognized business software brands.

Having celebrated its fifth anniversary in June, the WebSphere family of products holds the top spot in market share for the application server, portal, and integration markets. Attal, who is a member of the leadership team for IBM's e-business on-demand strategic initiative, recently discussed WebSphere's role in the on-demand environment, and specifically how WebSphere products address the integration, virtualization, and automation aspects of the on-demand environment.

Q: On April 30th IBM announced the next steps in the e-business and on-demand initiatives. Where does WebSphere fit into the on-demand environment?
Jocelyne Attal: E-business on demand is a state of business. On April 30th we announced how we enable business transformation, allowing companies to achieve this state of business through the on-demand operating environment with the capabilities of integration, virtualization, and automation. IBM software, with WebSphere as its core component, provides proven technology customers can use to create and run an on-demand operating environment. WebSphere is designed to enable first, integration of people, process, and information across and beyond the enterprise; second, expanded access to computing resources on demand; third, dynamic building and deployment of new business services that leverage existing business assets.

Q: Please elaborate on the on-demand integration, virtualization, and automation activities and how WebSphere products address these areas.
JA: Integration refers to the integration of people and processes, allowing customers to access any information or application from any device over any network. Elements of this include collaboration, transaction processes, information management, and pervasive computing.

At the core of the on-demand integration capability is WebSphere, which enables integration of applications and automation of business processes, and WebSphere Business Portals, which enable integration of people via collaboration, and integrate access to mission-critical information and business processes.

Virtualization allows the automated consolidation and pooling of resources by creating a logical view of IT assets - including servers, storage, networks, and distributed systems - and virtualizing them in order to better allocate workload and safeguards. WebSphere is at the heart of virtualization because it offers customers the ability to balance workloads and allocate resources on demand for WebSphere business applications with the WebSphere Application Server, delivering clustering capabilities that provide a virtualized, highly scalable, distributed transaction engine.

Automation encompasses availability, security, optimization, and provisioning. For this capability, WebSphere offerings are closely aligned with IBM Tivoli offerings to enable high availability and easy provisioning, all with high levels of security. In addition, WebSphere offers profiling and tuning tools.

Q: How do ISVs fit into the e-business on demand operating environment?
JA: Our top priority is working with the IBM partner ecosystem, which includes the ISV community, to make the on-demand operating environment real for customers. We must partner closely with both large and small ISVs to embed the core capabilities of the operating environment into their applications and industry-specific solutions.

The Developer Relations organization is currently working with 150 ISVs to help them understand the benefits of on-demand computing. For WebSphere ISVs, we have been extremely successful with WebSphere Application Server - Express and our WebSphere Portal - Express and are on track in the registration of our developer program.

Q: What are the direct benefits of e-business on demand for ISVs?
JA: The direct benefits of on demand for ISVs are flexibility, simplification of solution development, and process efficiencies. The IBM on-demand operating environment provides ISVs with a flexible infrastructure because it is based on open standards. The ISVs benefit from building on a strategic, heterogeneous platform that meets the needs of more customers and allows them to enter new markets. Customers will look for an infrastructure that won't lock them up in one model, and this is very important. With on demand, the ISV is offering the customer a set of integrated technologies and capabilities that are flexible, allow end-to-end management, are based on open standards, and are extremely scalable and resilient.

On demand also benefits ISVs because it allows for the simplification of solutions development and integration of their business processes and applications. We are working on a single development platform within IBM that combines the software brands - WebSphere, Rational, Tivoli, DB2, and Lotus - and provides the best tools across the operating environment. Shared components will be implemented in everything we're doing.

The ISVs will realize process efficiencies as well as market flexibility as technology advances evolve in the operating environment, allowing them to seamlessly upgrade their products and solutions to take advantage of new on-demand functionality. ISVs that adopt and build on the on-demand model will provide their customers with next-generation solutions that offer benefits such as reduced costs, improved asset utilization, and the ability to reinvest in new business opportunities.

Q: What are the direct benefits to customers of ISVs?
JA: Customers are facing challenges in the business environment. They have to adapt to changes and at the same time have to continue to invest, grow, and be competitive. They have to look at their processes and make changes, minor and major. They have to become on-demand businesses to respond to an on-demand environment. In order to do that, they need to go through a business transformation. For this we have aligned this integration of the different components for the on-demand operating environment with their business processes and their business policies - not the opposite. This is the number one advantage. With on demand, the customer gets a set of integrated components and capabilities that are extremely resilient, extremely flexible, and based on open standards.

Q: What WebSphere-specific programs are currently available to help ISVs enable on the WebSphere platform?
JA: We work directly with Developer Relations, along with the PartnerWorld program, which provides a comprehensive program to address ISV needs, including technical and sales enablement, go-to-market activity, and recognition. Our main objective is to provide the technical content our ISVs are looking for during the deployment of an application. Through PartnerWorld we have a high-volume, Web-based enablement component specifically focused on the midmarket. This gives ISVs access to free education, technical support, and porting assistance for our midmarket products such as WebSphere Application Server - Express and WebSphere Portal - Express. For in-person technical support we work with the IBM Solution Partnership Centers worldwide.

Because we are number one in application servers, integration, and business portals, we are in a good position to help our ISVs gain market exposure through the high market awareness of our brand, and we are, in fact, making this awareness more real through a program called Powered by WebSphere. The Powered by WebSphere Mark allows our partners to associate their solutions with an IBM logo that signifies quality.

Also, the ISVs get marketing and sales support from the IBM Business Partner WebSphere Innovation Centers located around the world, and can access many marketing tools online at www.ibm.com/websphere/businesspartners.

Q: How are you working with the new IBM software brand, Rational?
JA: The IBM goal is not to simply produce complementary tools from WebSphere and Rational. We are creating a well-integrated set of tools that addresses the full life cycle of software development - from modeling and design through coding and testing to quality assurance and deployment to environments like the WebSphere Application Server and pervasive and embedded devices. IBM WebSphere started working with Rational more than three years ago on the Eclipse project. Together, we helped create a new market for Eclipse software tools that now involves more than 150 vendors and has produced software used by millions of developers. Now that they are part of the IBM company, the WebSphere and Rational teams are working more closely than ever to ensure that the Rational tools that help minimize software development risk augment the extendable, multiplatform, and standards-based application development tools for WebSphere.

More Stories By WebSphere News Desk

WebSphere Journal News Desk trawls the world of e-commerce technologies for news and innovations and presents IT professionals with updates on technology trends, products, and services in the WebSphere family.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...