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Scott Dietzen Becomes This Week's Casualty

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    BEA has witnessed the departure of two key executives in the past two weeks. Scott Dietzen has resigned as chief technology officer, closely following the recent departure of Adam Bosworth, BEA's former chief architect and senior vice president, to join Google.

    These high-profile exits follow a small exodus from the company, which has seen Rick Jackson, its vice president of products and solutions marketing, become marketing head of Borland Software. Erik Frieberg, who was director of product marketing for BEA WebLogic Server, Workshop, and Tuxedo, is also now at Borland as vice president of marketing.

    Dietzen's departure is the latest in a series of changes at BEA Systems and follows major changes to the sales organization. This spring, BEA missed its second-quarter sales targets and has been losing ground to IBM in the application server market. The company blamed the drop in software licenses on poor economic conditions.

    Related Links

  • How Low Does BEA Have to Go?
  • How Long Can BEA Survive, Industry Asks
  • Why WebSphere?
  • A Successful Ingredient Offers Choice
  • A Leader with New Customers
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    WebSphere Journal News Desk trawls the world of e-commerce technologies for news and innovations and presents IT professionals with updates on technology trends, products, and services in the WebSphere family.

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    Most Recent Comments
    Michael Brandstetter 09/01/04 05:35:23 PM EDT

    Interesting to see all the rumors about people (non-executive) leaving, though I wonder if it's really true; they don't show up anywhere on the radar. You'd expect some of them to float their resume somewhere. Is it rumor, or truth?

    Fuat Lover 08/10/04 05:57:02 PM EDT

    What I can''t figure out is why this POS gets all this feedback on BEA-bash articles, and why C-NET, Eweek, Infoworld, publications with 50-100X the readership of this backwater get none, on far more interesting pieces of journalism.

    This message was sent from Seattle Internet Cafe:

    WebLogic Lover 08/10/04 10:44:15 AM EDT


    Dear Jim, if you look at this 3 month chart, it sure looks like pure incompetence. I would not go as far as saying Alfred has no morals. He just messed it up and needs to get canned. I don''t think "the list of BEA departures at all levels could already fill an entire issue" or "I conducted my own ''''exodus'''' from BEA over two years ago" has anything to do with how they are reporting the facts.

    I don''t know what WebLogic Pro is. Is it that color flier Cornelius said he is publishing with his buddies from his MS days? We heard that the publisher is in more debt than they can pay in their life time and they don''t even have money to pay their printer bills. I received my December issue of their Java rag in April, made a phone call and found out that they are behind in paying the printer.

    I don''t think SYS-CON cares about that at all. Why should they? That stuff is not considered competition for them.

    JavaLover 08/10/04 09:59:02 AM EDT

    OK - we have now come to it: SYS-CON has denied beeing actually paid by IBM to write this junk.

    So, they are not just plain doing business, there is another reason. Look at the other articles, it is obvious that there is a campaign. What is the reason? Is it that BEA supports a competing magazine (Weblogic PRO)?

    Or is it just unprofessionalism, lack of judgement, lack of editorial control, lack of morals, incompetence? I seriously doubt it, I think they know which side is buttered!

    SYS-CON Media Management 08/09/04 12:02:17 PM EDT

    Print, online, direct, indirect, total amount(s) of money paid by IBM in the past 12 months is "zero dollars" for this publication and as per schedule in all other IBM advertising campaigns which is determined by their media agency.

    SYS-CON did not receive 1 cent compensation from IBM (or has any written, verbal or implied arrangement with IBM) for compensation regarding this independent story or any independent, objective, editorial story published in any of SYS-CON''s leading magazines, web sites and/or by our news desks since the inception of our company.

    SYS-CON did not receive 1 cent compensation from any advertiser as an exchange to run an independent editorial and/or news story, since the inception of our company. Our news stories are not paid advertorial pieces.

    SYS-CON received larger advertising dollars from BEA as compared to IBM during the period which we publihed any independent and objective editorial and news coverage related to BEA Systems.

    This information should help our readers to judge how objective our news and editorial coverage is.

    SYS-CON Media Corporate Management

    Malcolm 08/09/04 11:13:41 AM EDT

    Don''t you have anything better to do than spread Fear Uncertainty and Doubt about BEA (This is a widely reported tactic used by IBM used in the 70''s and 80''s to discredit competitors) Can sys-con.com disclose how much advertising revenue IBM have placed with them in the last year? Perhaps this will help us to judge how objective this entire issue slating BEA is?

    Rich Scott 08/08/04 12:29:20 AM EDT

    BEA is reeling but not dead. Article may be a bit over the top, they are definately not DOA. The truth is that IBM is kicking their butt! 5 years ago you would have never guessed.

    Roger Rustin 08/06/04 09:53:20 AM EDT

    With due respect Bill, Day traders also have access to other news channels which better analyze the impact of departure of an employee on the stock market. I visit this magazine site strictly for technical knowledge and not for news that will appeal more visitors.

    Bill O''Reilly 08/05/04 03:18:07 PM EDT

    I think their news is certainly "fair and balanced."
    Day traders are living on SYS-CON news...



    Ex-associate editor 08/05/04 11:04:37 AM EDT


    I agree with Special Ed. Cornelius, for example is one those rare raw talents of BEA. He made great friends with everyone in the industry and among BEA partners the first day at his new job.

    SYS-CON is still publishing WLDJ and serving the BEA customers and community after his stupid press release.

    How far did Cornelius''s magazine publishing business go since he proudly announced that he is firing SYS-CON? Did not go far at all, he printed two embarassing copies with zero support from his partners. In the same period WLDJ''s advertiser support and readership doubled.

    Mr. Cornelius, all his life, worked for Microsoft and learned only to hate JDJ and its publishers.

    I believe SYS-CON is still the most objective technology publisher out there, even today after I left. You are reading their "IBM WebSphere Journal" here. What do you expect them to write?

    You should email Mr. Cornelius, one of the top new talents BEA acquired in recent years and question him what he was thinking? cwillis@bea.com


    Special Ed 08/05/04 10:32:38 AM EDT

    You can tell the differences in editorial policy between Syscon ahd the equlivient weblogic tech rag. When the IBM software group were denied bonuses and were threatened with extinction there was no mention. Politics is irrelevant to technology. What about the dozens of new talent that comes to BEA every day? People make decisions for personal reason every day.

    Disappointed 08/05/04 10:07:43 AM EDT

    It''s disappointing to see the manner in which Sys-con reports its BEA "news". Sure, disappointing financial figures and a shake-up in company leadership are newsworthy items, but why is Syscon so ready to sensationalize the headlines about BEA? The only ones I hear wondering about BEA''s demise work for Sys-con Media.

    JavaLover 08/05/04 03:33:15 AM EDT

    It really is the all time low for any tech mag I have read. Syscon has become blatantly biased and extremely active in the BEA-bashing campaign. There isn''t even any subtlety left - just propaganda. It is rumoured that IBM sales did not get bonusses last year. One would think such a rumour would be more interesting to WebSphere users that that BEA did not reach their sales. Why should WebSphere users care? They are not affected in any way!

    What really galls me is the glee with which these "news" are presented. I really wish all the best to IBM and BEA. We need to have several solid non-Microsoft implementations of J2EE platform. This is the interest of WebSphere and Weblogic users alike. But Syscon, instead of serving us, is entering this market share crusade on the side of vendors. They should stop, and we should all protest.

    Ex-BEA Insider 08/05/04 12:37:42 AM EDT

    I conducted my own ''exodus'' from BEA over two years ago. From the inside, it was apparent the upper-echelon desired to become the Microsoft of middleware with the business morals of MCI. My condolences to my former co-workers; the many excellent engineers ''acquired'' by the Coleman conglomerate; and lastly, the stockholders, whom may be none the wiser.

    John Galt 08/04/04 11:29:26 PM EDT

    All Time Low for Syscon Media and WebsFUD Journal

    BEA Insider 08/04/04 09:07:01 PM EDT

    Little do you know...the list of BEA departures at all levels could already fill an entire issue, and the remaining staff are apending much of their time wondering why the hell the BEA board remains comatose and hasn''t canned Alfred...the rest of their time is split between wondering who will buy whatever Alfred doesn''t trash and working on resumes.

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