Click here to close now.



Welcome!

IBM Cloud Authors: Pat Romanski, Sarah Patrick, Liz McMillan, Carmen Gonzalez, Jnan Dash

Related Topics: IBM Cloud, Java IoT, Industrial IoT, Microservices Expo, Microsoft Cloud, Linux Containers, SYS-CON Events, Symbian, Open Source Cloud, Containers Expo Blog, Eclipse

IBM Cloud: Article

Last Exclusive JDJ Interview With "IBM's" John A. Swainson, Now CA's Newly Appointed CEO

The Last Exclusive Interview With "IBM's" General Manager of Application & Integration Middleware Division

This exclusive interview with John A. Swainson was conducted by JDJ publisher Jeremy Geelan and originally published in the print edition of JDJ's May 2004 issue.

Jeremy Geelan: Let's start at 35,000 feet: What's been the main impact of IBM's "On Demand" vision on the Information Technology scene to date?

Swainson: Let's start by defining "on demand." First, on demand reflects what our customers are doing with their businesses - streamlining their business processes to make them more flexible and adaptive to new markets and opportunities. They use information technology as a tool to integrate these processes, so obviously IT is a critical enabler of on demand. In the case of IBM software, our focus has been on making sure customers can use our products - WebSphere, DB2, Lotus, Tivoli, and Rational - to establish what we call an on demand operating environment, which is a middleware infrastructure that gives our customers a way to build, integrate, and manage their new and existing applications.

 Making it possible for people to do this required that we create a new, standards-based computing model. This model is based on the technical principles of a service-oriented architecture. It is delivered in our products, ones like WebSphere Business Integration, that customers can buy today. However, more and more, we are seeing customers starting to approach this from the business process angle, using our business consultants to define the business processes, and then tying the delivery of those processes to a set of technology models that help them achieve their goals.

Many customers have begun to realize the business benefits of on demand. Charles Schwab has implemented a WebSphere-based solution to allow their financial advisors to deliver portfolio analyses to their clients in near real time. By taking advantage of grid computing features in WebSphere, they have been able to make more efficient use of server resources and reduce the elapsed time to run these transactions from 8 - 10 minutes to just 15 seconds.

Jeremy Geelan: How favorably does it resonate with your customers, the fourfold typology of 21st century businesses as needing to be responsive, resilient, variable, and focused? Are there any further attributes that have emerged as being equally important?

Swainson: On demand resonates very well with customers because it maps to what businesses today are trying to do - find ways to be more flexible and responsive in order to stay competitive. It manifests itself in things like our WebSphere and Tivoli products, where systems become self-monitoring and self-healing, cutting down on system outages and enabling employees to spend more time on higher-level tasks. We're also seeing more interest in business process integration projects geared to specific industries.

Jeremy Geelan: How large do SOAs loom in IBM's vision for the future?

Swainson: IBM has been helping customers build service-oriented architectures for more than 10 years, because SOA is a design pattern, not a product per se. We have thousands of customers who have built these on WebSphere and MQ. Based on this experience, we have worked with the industry to define a set of standards and have codified successful implementations into a set of templates and guidelines for our services teams to use.

We have worked with thousands of customers on Web services and SOA engagements, and we lead the industry in every aspect of SOA, including products, standards, education, services, and experience. Our work includes standards created by the big market share of products like WebSphere MQ enterprise messaging, as well as more formal standards. IBM was a primary driver behind the Web Services Interoperability Organization, and we work with other vendors to introduce specifications for transactions, reliability, management, and grid computing. JSR109 is a recent example.

Jeremy Geelan:  And grid computing - where does that fit in?

Swainson: Grid computing is another technical underpinning of an on demand environment. We've been helping our customers develop grids for years, primarily for scientific analysis. Now IBM is introducing technology that can be applied to commercial grid environments to make them easier and less expensive to implement.

Jeremy Geelan:  In terms of the competitive landscape, since Gartner reported that 37% of all deployed application servers were WebLogic vs. IBM (at 22%), things have changed dramatically. What are the current statistics in terms of market share between you and BEA?

Swainson: Last year Gartner reported that IBM's share of the application server market rose to 37% in 2002 from 31% in 2001, making us the market leader. BEA dropped to second place, with market share declining 5 points, to 29%. Our goal was to become the market leader, and we think we're extending our lead.

Jeremy Geelan:  When talking to your customers, what are the key integration drivers from their perspective, and how is IBM delivering on each of them?

Swainson: Integration is a must, but the integration priorities of customers are unique depending on the size of the business, the industry they compete in, the customer's long-term goals, and the customer's technology capability. There are a couple of key themes that rise to the top. Customers want to link different areas of their business with those of their clients and partners, and they want to leverage as much of their existing infrastructure as possible.

We help them get there with IBM's open, standards-based approach to integration, with WebSphere. We enable customers to automate the flow of information and process transactions to help them become more agile and responsive. We use horizontal end-to-end integration to leverage existing investments to increase business flexibility and efficiency and drive ROI. IBM can tailor integration solutions to best suit the needs and priorities of any customer, no matter the industry. IBM offers 63 industry-tailored software solutions spanning 12 industries. And every one of those 63 solutions is based on WebSphere.

Jeremy Geelan:  How about the breakdown between large enterprises and SMBs - where does IBM see the most growth? What kind of things are you doing for the SMB space?

Swainson: The SMB marketplace represents a big opportunity for top line revenue growth for IBM. According to AMI-Partners, the overall market opportunity for SMBs last year was $300 billion, and it is the fastest-growing segment of the IT market - growing faster than the IT market as a whole. SMB is also the fastest-growing market segment for IBM. We just announced a strong start to this year with first quarter SMB growth at 15% year to year - thanks in large part to a partner ecosystem that delivers more than half of IBM's total SMB revenue. Local and regional ISVs represent a cornerstone of IBM's SMB strategy - more than half of all mid-sized customer IT investments are based on the application decision.

Also, while SMBs may not have the size, global reach, and revenues of larger organizations, they still have the desire to have a successful, profitable, and growing business. IBM's Express portfolio of middleware, hardware, services, and financing is a comprehensive suite of offerings built from the ground up for SMB customers and priced with their needs in mind.

Jeremy Geelan:  Jonathan Schwartz went on record in JDJ as saying "middleware is history." Clearly that wasn't meant literally, but he was saying that end-to-end "systems" will supplant it as a focus. Is the IBM view that middleware, on the contrary, is just beginning?

Swainson: Saying that middleware is "history" is laughable. IBM has tens of thousands of customers who need and use middleware for transactions, data management, development tools, systems management, security, and collaboration in a heterogeneous systems environment. The WebSphere platform experienced 12% revenue growth in 2003 over the previous year. The WebSphere platform grew 24% in 1Q04, marking its twenty-second consecutive quarter of revenue growth

Jeremy Geelan:  Scott McNealy once said "We're down to three - IBM, Microsoft, and Sun." Does the recent Microsoft-Sun pact change anything as far as IBM is concerned?

Swainson: Sun is a distant fourth or fifth in middleware market share, depending on which study you're looking at. We haven't heard much about what the deal really means for Sun, Microsoft, and the future of Java, but we haven't heard that Sun is backing away from Java either. I expect that Microsoft will continue to try to convince people to move from Java to their proprietary language environment, and I expect that Sun will continue to strongly support Java.

Jeremy Geelan: Some of IBM's moves in the Java space appear to be moving away from Sun - Eclipse tooling rather than NetBeans, SWT instead of Swing, and now a new virtual machine. From one perspective it looks like IBM is trying to break away from having any licensed Sun code in its product offerings. Is this the end game?

Swainson: IBM created Eclipse because there was no industry standard for building and integrating application development tools. We see Eclipse as very supportive of Java, and it has made a large contribution to Java's success in the marketplace - and with more than 18 million downloads, it is by far the most widely adopted Java development environment. Interestingly, it is also being broadly used in non-Java environments as well, with a great deal of activity in the community now to build C and C++ tools based on Eclipse.

SWT was developed because many of our customers demanded user experiences that the Java Swing code couldn't provide. The whole notion behind Swing is to have a consistent UI model across clients; SWT, on the other hand, allows people to build UIs that are deeply integrated with the look and feel of the host platform. So you can build Windows applications with that look and feel that fully integrate into the Windows desktop, and the same goes with Linux and pervasive platforms. Having said that, Swing is part of the Java standard, and IBM delivers more products using Swing technology than anyone else in the industry.


Jeremy Geelan Scott McNealy told IBM to stop pushing him to open source Java until you do the same with DB2. If Java is not open sourced, how does this affect IBM's licenses with Sun in the future? How serious was the call to Sun to collaborate with you on an open source implementation of Java?

Swainson: We have been stating for years that we'd like Sun to make Java a true open standard, and we remain optimistic. IBM's long-standing support for open source is based on our conviction that openness creates new opportunities and spurs innovation. Open source also gives customers choice and helps them meet their IT needs more quickly and effectively. An open source Java platform would be good for the industry, good for customers, and good for Java.

Jeremy Geelan:  What major product announcements is IBM likely to make this summer, or should we be waiting for the fall for the next big additions?

Swainson: Later this year we'll be announcing the next generation of WebSphere Application Server, Version 6. It will be the foundation for IBM's on demand operating environment and will advance IBM's leadership in things like grid and autonomic computing, security, systems management, application development, and SOAs. We'll also begin rolling out software that will closely integrate IBM's market-leading WebSphere MQ messaging software with high-level integration to form a single Enterprise Service Bus infrastructure.

All these products are part of IBM's effort to help customers compete more effectively in the marketplace. We will continue to help customers solve pain points, such as integrating far-flung silos of information across the enterprise and with trading partners. And we will continue to deliver on IBM's on demand vision through industry leadership in open standards, ongoing investment in research and software development, strategic acquisitions of companies like Rational and, more recently, Trigo and Candle, and our unmatched portfolio of software, hardware, services and financing. That's how we are making on demand a reality for our customers.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (8) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Janelle Hill 11/23/04 05:26:14 PM EST

You have a fact backwards. One place you say (webLogic BEA product) has 37% according to Gartner but IBMer says last year''s Gartner report put IBM at 37% (Websphere). Which was it last year? I think IBM had lead. Would like to know this year''s numbers.

Elvisita''s Dad 11/23/04 05:25:44 PM EST

Who Cares! IBM is the world''s leading "outsourcerer" and hence on my Sh*t list. Boycott them I say!

Claudia 11/23/04 05:25:09 PM EST

According to a recent Barron''s article, IBM''s software unit did not receive any bonuses as a result of their poor performance over the past year and only grew about 1%, primarily from growth in the Rational software division. Also who has a WSJ subscription can read the follwing article, very interesting: http://online.wsj.com/barrons/article/0,,SB107671594816229855-search,00 Extracts: "...IBM''s software execs were shut out of a portion of their 2003 bonuses because of lackluster sales growth. Smith Barney software analyst Tom Berquist, who tracks IBM''s software performance relative to the companies he covers, estimates that Big Blue''s software sales grew only 1% after accounting for foreign-exchange gains. And he agreed with us that the bulk of that came from IBM''s Rational software outfit, which it acquired in 2003..." "...Berquist points out that IBM reported that WebSphere, which competes directly with BEA Systems'' WebLogic software, was up 10% for the fourth quarter. But a closer look at the numbers, Berquist says, indicates little change from previous quarters wherever the two companies compete head-to-head.

"IBM in most cases bundles software with mainframe sales, [and thus] it is likely that most -- if not all -- of WebSphere''s growth is on the mainframe side," Berquist notes. ..."

Not to mention the fact that many sales and managers of the software division from IBM left...

towatatalko 11/23/04 05:24:34 PM EST

Few years back when IBM first started looking into Linux as the means of support for mainframes and later zSeries they picked four Linux developers: Red Hat, SuSE, Turbolinux, and believe it or not Caldera. Out of those Caldera was out and behind in development, so they were counted out. Turbo and SuSE were the strongest and delivered timely products for S/390, AS400, RS6000. But Turbo had to close its US operations and laid off its staff in South San Francisco in July 2001 and 2002. So, naturally only SuSE and RH remained. But RH was far behind in development of mainframe products as compared to SuSE and Turbo, simply put Red Hat was not even a player among mainframe community who were already well versed with SuSE and Turbo. In other words when Investing $50M in Novell/SUSE, IBM just naturally picked the best out there for their mainframes, that's all it is to it, they rewarded SuSE, because they got most consistent and best software development from them.

barthrh2 11/23/04 05:23:46 PM EST

In December 2000 IBM committed to invest $1Billion in Linux software, hardware, services, the open source community and partnerships during 2001. That's only 2001! If anything, they have only increase their rate of investment.
Add to all of this their strong commitment to WebSphere and Java, and you have a company that has more than embraced Linux. When IBM invested 2.5 Billion in a new semiconductor manufacturing facility,they automated the facility using Linux.

slackr 11/23/04 05:23:03 PM EST

IBM is huge. They retooled as a consulting company so they deliver "solutions" more than hardware, and that is why they've been big on Linux. Basically, there are a ton of little Linux consultants out there but for top-tier corporations you would only hire a company of large standing. IBM is really the only player in this type of (growing) Linux market (although Sun is moving in that direction, but my boss thinks that Big Blue will want to buy them out.)
IMO, IBM could be thinking about buying Novell. A move like this helps them suss that out, but the acquisition of their own Linux distribution combined with a surprisingly large Netware install base is pretty attractive. Especially since just about all of the Netware sites are looking to move out of it there's a real opportunity for IBM to come in and make that happen on Linux before they go Microsoft.

sofist 11/23/04 05:22:08 PM EST

IBM is not stupid. They do not want to create another Microsoft. They are going to play on two horses, one being Red Hat and the other SUSE/Novell. This makes room for IBM to make A LOT of money by selling hardware. Don't worry, in five years, there will still be Red Hat *and* SUSE - both having around 30% of the market. IBM will make it so.

jdifo88ol 11/23/04 05:21:29 PM EST

None of the 5 mentions: how long until IBM buys out Novell?

@ThingsExpo Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...