Web 2.0 mashups are real and going mainstream. Come learn how to combine employee expertise and rich information to produce new insights and winning strategies. Learn how your employees can unlock and transform any information into just exactly what's needed to make the best possible decisions. Also learn how IT can help line of business be more self-sufficient while reducing project backlog and maintaining control over security, governance and costs. The presentation will showcase several demonstrations of customers and partners using SOA with mashups to maximize competitiveness.

Speaker Bios: Lauren Cooney joined the Information Management CTO Office at IBM in January 2007, focusing on community, strategy, and evangelism around Web 2.0, Info 2.0, and open source technologies and products. Prior to that, Lauren worked on Apache Geronimo as the IBM lead for building community and programs. Before coming to IBM in 2005, she ran dev2dev and led developer marketing at BEA Systems, where she started the BEA dev2dev User Group Program and several other successful community and technical programs. Prior to her work in enterprise software, she spent several years in venture capital and entrepreneur consulting groups working with start-up companies, entrepreneurs, and investors on business plans, financial models, and investment strategies.

Lauren is active in the nonprofit community and is a founding board member of CEO Women (www.ceowomen.org).

Mark Heid is program director for WebSphere Application Server Marketing at IBM. His responsibilities include defining the worldwide business plan and offering strategy for the Application Server portfolio, as well as management of new product introductions, pricing and channel planning.

Prior to joining IBM Software Group in 2002, Mark worked in the Personal Systems Group at IBM, managing business transformation initiatives in pricing and special bid process optimization.

Previous to IBM, Mark was a marketing manager at Hewlett Packard and Apple Computer, as well as a developer in the commercial embedded system software industry.

Mark holds a BS degree in biomedical engineering and computer science from Northwestern University and an MBA in marketing and quantitative analysis from Carnegie Mellon University.

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2008  Will Be The Decision Year for RIAs
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• RIA Diamond Track

AJAXWorld is sponsored by the world’s leading RIA technology providers including.

Conference faculty includes the world’s top RIA experts.