nFusion announced that Parallels has selected nFusion as its marketing agency. nFusion will provide a full range of marketing services to help Parallels meet its business and marketing goals for customer acquisition and lead generation for their multi-platform virtualization and automation software solutions.

"nFusion brings expertise and measurement that will enable us to launch high impact campaigns with strong economics and help continue to fuel our company's high rate of growth." said Kurt Daniel, Senior Vice President, Marketing and Online, at Parallels. "We have engaged nFusion to help launch new products and programs including the new Parallels Server offering and major updates to Parallels Desktop and Parallels Workstation."

Parallels provides software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. nFusion will take the lead planning integrated marketing programs that leverage the power and efficiency of online vehicles to reach Parallels' target audiences.

"As one of the world's fastest growing software companies and the developer of the popular Parallels Desktop for Mac product, Parallels continues to deliver innovation that appeals to both consumer and enterprise customers alike," said John Ellett, CEO of nFusion. "We are very excited to offer our team and experience to help Parallels connect to these customers wherever they may be."