ILOG has announced that Aviva Canada selected ILOG JRules to automate its underwriting process for personal lines. With the new BRMS-based platform, which will support Aviva's partners and customers, the carrier expects to achieve speed-to-market gains by being able to implement rule changes that govern certain underwriting processes in days or real-time and with rule execution occurring in milliseconds.

ILOG JRules is a key component of Aviva Canada's common service delivery platform, an e-commerce foundation that will enhance the company's ability to conduct business using web-based technologies. Based on a service-oriented architecture (SOA) that also includes IBM WebSphere, the platform delivers the agility needed to create shared services that can be leveraged across applications and lines of business. Aviva Canada has also invested in IBM's Insurance Application Architecture (IAA) and is currently looking at evolving their platform to take advantage of this framework. Since ILOG JRules allows business rules to be exposed as decision services in a SOA, the carrier plans to use the BRMS to automate other processes in the future such as claims and underwriting commercial lines.