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Redi-Mail Direct Marketing Adds Profile Information to its List Solution Business

- New Information Adds Ability to Identify High Potential Customers and Seamlessly Execute a Highly Targeted Direct Mail Campaig

FAIRFIELD, N.J., May 4 /PRNewswire/ -- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and one of the few franchises licensed by the American Medical Association (AMA), today announced its new capability to offer enhanced targeting and profile information, an essential element for successful marketing programs.

The new information will be provided to Redi-Mail's Life Sciences client base utilizing information from IMS Health , the world's leading provider of business information and consulting services for the pharmaceutical and health care industries.

IMS provides a Web-enabled application that provides fast, convenient access to comprehensive U.S. market intelligence. The application tracks and integrates market-sizing information by therapeutic class, product and physician demographics. This information enables marketing managers to more effectively identify customers, pinpoint product opportunities and refine promotional strategies.

"Providing our customers with convenient access to comprehensive U.S. market intelligence is an important element of our full service marketing strategy for the Life Sciences industry," commented Thomas R. Buckley, co-founder of Redi-Mail Direct Marketing. "The growth of our list business is supported by a substantial mailing and fulfillment infrastructure and we have significant mail and marketing experience in the Life Sciences industry. Combining this experience and infrastructure with targeted data will give our clients maximum return on investment and considerable competitive advantage."

About IMS Health

Operating in more than 100 countries, IMS is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.6 billion in 2004 revenue and 50 years of industry experience, IMS offers leading-edge business intelligence products and services that are integral to clients' day-to-day operations, including marketing effectiveness solutions for prescription and over-the-counter pharmaceutical products; sales optimization solutions to increase pharmaceutical sales force productivity; and consulting and customized services that turn information into actionable insights. For more information please go to http://www.imshealth.com/.

About Redi-Mail Direct Marketing

As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom Web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements.

Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state-of-the-art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to http://www.redimail.com/.

About Redi-Direct Marketing, Inc.

Redi-Direct Marketing, Inc. is the preeminent provider of technology-based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items.

Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to http://www.redidirect.com/.

Note to editors: QuickData, Redi-Mail Fulfillment, Redi-Data and Redi-L Corp. are registered trademarks of Redi-Mail Direct Marketing. Redi- Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other trademarks are owned by their respective companies.

Redi-Mail Direct Marketing

CONTACT: Michael Hayden, Redi-Mail Direct Marketing, +1-973-808-4500,
mhayden@redimail.com; or Agency Contact: Jeanne Achille, The Devon Group,
+1-732-542-2000 Ext. 11, jeanne@devonpr.com, for Redi-Mail Direct Marketing

Web site: http://www.imshealth.com/

Web site: http://www.redidirect.com/
http://www.redimail.com/

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