According to research firm Gartner, more than 30% of Global 2000 organizations will enter a new era of end-user computing via user-assembled, composite applications created with enterprise mashup environments by 2010. Against this background IBM has launched its IBM Mashup Center Product, powered by intuitive user mashup capabilities from Lotus Mashups, and information access and transformation capabilities provided IBM InfoSphere MashupHub. "The power of the Web is now in each person's hands," said Kristof Kloeckner, Vice President, Strategy & Technology, IBM Software Group. "And businesses are made up of individuals who can be innovators and problem solvers on their own, without waiting for, and straining IT support," Kloeckner adds.

Recently IBM unveiled what it described as "the industry's first complete mashup portfolio for business, empowering individuals to create situational applications, or mashups, and to help them do their jobs more effectively and meet the needs of the emerging real time enterprise."

Innovative companies of every size are beginning to realize the value of service oriented architecture and possibilities of Web 2.0, IBM noted.

IBM Mashup Center, the company said, allows non-technical users - i.e. anyone in a business - to literally drag and drop mashup components from personal, enterprise and Web sources to easily create, deploy and share customized Web applications in minutes.

In addition to the ease-of-use, IBM claimed that the product also includes the management, security and governance capabilities that IT departments require.

The IBM Mashup Center began Beta on April 15, 2008. It is powered by intuitive user mashup capabilities from Lotus Mashups, and information access and transformation capabilities provided IBM InfoSphere MashupHub.